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Monumentum sponsorship report · Sting · data as of 4 Oct 2026
Sting
Sting has 2 campaigns on record and no confirmed sponsorships yet.
2Campaigns
2Ambassadors
1Agency credited
2 of 2 rows on this page confirmed on their sourceHow we check
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More from PepsiCo India (incl. bottler Varun Beverages)
Sting is a PepsiCo India (incl. bottler Varun Beverages) brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| PepsiCo India (incl. bottler Varun Beverages) · company, all its brands | 30 | 9 | 14 | 29 Jun 2026 |
| Pepsi | 3 | 0 | 0 | 13 Apr 2025 |
| Mountain Dew | 2 | 0 | 2 | 21 Jun 2011 |
| Gatorade | 0 | 0 | 1 | Undated |
| Slice | 1 | 0 | 3 | 2022 |
| 7Up | 0 | 1 | 2 | Undated |
| Mirinda | 0 | 1 | 2 | Undated |
| Lay's | 0 | 1 | 1 | Undated |
| Tropicana | 0 | 0 | 1 | Undated |
Ads running in India
1 ad on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Ambassadors
Talent named in Sting's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Lakshya | Current | 21 Oct 2025 | 21 Oct 2025 |
| Akshay Kumar | Past | 13 Feb 2023 | 13 Feb 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 21 Oct 2025
Actor Lakshya plays a table tennis match against a growing line of opponents drinking a generic energy drink and outlasts all of them, closing on the line 'Energy ka bas ek king, Sting'. Conceptualised by Leo India.
Agency: Leo Burnett India. Talent: Lakshya.
Integrated campaign · 13 Feb 2023
A 360 campaign with brand ambassador Akshay Kumar built on hyperbole to restate the 'Energy bole toh Sting' line, running across television, digital, outdoor and social.
Talent: Akshay Kumar.
Agencies
Credited on Sting's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 1 campaign | 21 Oct 2025 |
Questions people ask
Who are Sting's brand ambassadors in 2026?
Campaigns since April 2025 feature Lakshya. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Sting's campaigns?
Credited on Sting campaigns: Leo Burnett India (1 campaign, latest 21 Oct 2025).
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From monumentum.in/brand/sting, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.