Cook Up Some Magic
A festive film by Leo Burnett that plays on the mannequin challenge: a frozen dinner party springs to life the moment food enters, to Usha Uthup and Bappi Lahiri's 'Auva Auva'. Usha Uthup also appeared in store content, and short films pushed festive offers on 700-plus cooking and dining products.
| Brand | Ikea |
|---|---|
| Agency | Leo Burnett India |
| Talent | Usha Uthup |
| Channels | digital, social |
| Source | exchange4media |
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