Majhi bus, manjhe redBus
A Marathi-language film built around everyday Maharashtra characters Shinde Kaku and Aaba, arguing that redBus covers routes from Wai to Wani and Mumbai to Malvan at low fares. It ran on Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News, on YouTube, Meta, JioHotstar and Spotify, and on auto branding.
| Brand | MakeMyTrip |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital, social, OTT, OOH |
| Source | Adgully |
More from MakeMyTrip
| Campaign | Type | Agency | Date |
|---|---|---|---|
| 350+ guided tours with the Ministry of TourismIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Heroes out of villains: year-end value campaignAd film · 24 Oct 2025 | Ad film | – | 24 Oct 2025 |
| Pant vs Sidhu hotel filmsAd film · 23 Oct 2025 | Ad film | Restless @MagicCircle | 23 Oct 2025 |
| Myra AI travel assistantLaunch · 9 Aug 2025 | Launch | – | 9 Aug 2025 |
| Bass! Bus Karo, redBus KaroIntegrated campaign · 23 May 2025 | Integrated campaign | Leo Burnett | 23 May 2025 |
| 25th anniversary campaign1 Apr 2025 | – | – | 1 Apr 2025 |
| Route to 47: Roads of India's RevolutionsDigital/social · 16 Aug 2024 | Digital/social | – | 16 Aug 2024 |
| Geet returns with Kareena Kapoor KhanAd film · 15 Apr 2024 | Ad film | – | 15 Apr 2024 |