Zaroorat Jaisi, Policy Vaisi
Three TVCs for the Flexi Shield term plan in which Rahul Dravid appears entirely as an AI-generated likeness (expressions, voice and movement captured with TrueFan AI), asking 'Aapke paas kaunsi policy hai?' and showing cover that rises or falls with marriage, children or a home. Conceptualised by Leo Burnett, made in six languages, and run for eight weeks on YouTube, Meta, ShareChat, Moj, JioStar, MX Player and Dailyhunt in eight states.
| Brand | Shriram Life Insurance |
|---|---|
| Agency | Leo Burnett India |
| Talent | Rahul Dravid |
| Channels | digital, social, OTT |
| Source | MediaNews4U |
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