Uber
Uber sponsors 3 properties, mostly film, then business, tech and industry, and has 3 campaigns on record. 1 confirmed in 2026.
6 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Mobility Partner on the ET NOW GBS 2026 partner wall.
Associate · Event · 2025
Support Sponsor on the festival's 2025 sponsor wall.
Product placement · Film · 2017
Placed by Brand Street India. The agency credited these four integrations with 60% business growth in the quarter, which is the closest thing on the record to what this end of the market is worth.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Sleeve sponsor · Team · 2016
Sleeve sponsor of Dabang Delhi K.C., 2016.
Ambassadors
Talent named in Uber's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Gautam Gambhir | Current | 1 Oct 2025 | 1 Oct 2025 |
| Ravichandran Ashwin | Current | 1 Oct 2025 | 1 Oct 2025 |
| Bhuvan Bam | Past | 28 Jan 2025 | 28 Jan 2025 |
| Milind Soman | Past | 25 Apr 2024 | 25 Apr 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 1 Oct 2025
A campaign starring cricketers Gautam Gambhir and Ravichandran Ashwin in playful, against-type roles, built around a series of films and social-first content showing how Uber Auto, Bike and Car rides remove everyday travel struggles.
Talent: Gautam Gambhir, Ravichandran Ashwin.
Influencer · 28 Jan 2025
A digital campaign fronted by actor and content creator Bhuvan Bam to launch the Uber One membership programme, reprising his 'Angry Masterji' character and playing on the 'one' sound in his name; the film drew over 11 million views within four days.
Talent: Bhuvan Bam.
Ad film · 25 Apr 2024
A film starring runner and actor Milind Soman for Uber Intercity, showing how travellers can escape routine with round-trip rides to over 2,000 destinations booked up to 90 days in advance, created by Dentsu Creative India.
Agency: Dentsu Creative. Talent: Milind Soman.
16 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 12 May 2026
Uber is promoted with a listener offer link (uber.com) in the show notes of 4 episodes between 2026-05-12 and 2026-08-25, most recently 'Why Everything Is Going to Keep Getting More Expensive'.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Como, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2024
Front-of-shirt sponsor of Como 1907, 2024–present.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Cruzeiro EC, 2017–2018.
12 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 6 Sep 2026
Uber is linked (investor.uber.com) in the show notes of 1 episode on 2026-09-06, most recently 'TIP844: Uber (UBER): The Autonomy Referendum — Is Mr. Market Completely Wrong? w'.
In-video ad read · Podcast · 25 Aug 2026
Uber is linked (investor.uber.com) in the show notes of 1 episode on 2026-08-25, most recently 'Target Hits The Q2 Bullseye, Sainsbury’s Anti-Theft Set-Back & Drones, Drones, D'.
In-video ad read · Podcast · 12 Jul 2026
Uber is linked (uber.com) in the show notes of 1 episode on 2026-07-12, most recently '857: Sparmerica'.
In-video ad read · Podcast · 5 Jun 2026
Uber is linked (uber.com) in the show notes of 1 episode on 2026-06-05, most recently 'Ep.146 WWDC 2026 直前大予測！👀 今週のテックニュース'.
In-video ad read · Podcast · 16 Mar 2026
Uber is linked (uber.com) in the show notes of 1 episode on 2026-03-16, most recently '#156 News: GPT-5.4, Amazon AI Code Approval, Perplexity Computer, AI Security Ga'.
In-video ad read · Podcast · 17 Feb 2026
Uber is linked (uber.com) in the show notes of 3 episodes between 2026-02-17 and 2026-02-24, most recently 'The Squiz Quiz w/ Georgie Trickett from Sport-ish'.
Show 6 more
In-video ad read · Podcast · 28 Nov 2025
Uber is promoted with a listener offer link (uber.com) in the show notes of 30 episodes between 2025-11-28 and 2025-12-19, most recently 'Squid Game (Even Too-er)'.
In-video ad read · Podcast · 26 Sep 2025
Uber is promoted with a listener offer link (uber.com) in the show notes of 1 episode on 2025-09-26, most recently 'Monorepos bei Uber: 👍 oder 👎?'.
In-video ad read · Podcast · 4 Sep 2025
Uber is linked (uber.com) in the show notes of 5 episodes between 2025-09-04 and 2025-12-04, most recently '80’s fashion, trendy or timeless'.
In-video ad read · Podcast · 22 Jul 2025
Uber is linked (uber.com) in the show notes of 1 episode on 2025-07-22, most recently 'Building Uber's AI Assistant: How Genie Revolutionizes On-Call Support with Paar'.
In-video ad read · Podcast · 7 Dec 2022
Uber is linked (uber.com) in the show notes of 1 episode on 2022-12-07, most recently 'Active Assist and Resource Lifecycle Management with Sharon Fang and Michael Sud'.
Integrated segment · YouTube · Undated
Uber is listed among Jules LeBlanc's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Uber's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Dentsu | 1 campaign | 25 Apr 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Uber | 3 | 1 | 3 | Film | 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Uber doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does Uber sponsor?
Uber has 3 confirmed sponsorship properties on record, mostly in film, then business, tech and industry, including ET NOW Global Business Summit, Red Sea International Film Festival, Phillauri. The latest is dated 2026.
Who are Uber's brand ambassadors in 2026?
Campaigns since April 2025 feature Gautam Gambhir, Ravichandran Ashwin. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Uber's campaigns?
Credited on Uber campaigns: Dentsu (1 campaign, latest 25 Apr 2024).
Know when Uber signs something new
One email when Uber or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
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