Panasonic
Panasonic sponsors 8 properties, mostly kabaddi, hockey, tennis and more, then motorsport, and has 8 campaigns on record. 2 confirmed in 2026.
17 of 18 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 9 Jun 2026
Panasonic is named as a sponsor in the show notes of 1 episode on 2026-06-09, most recently 'Dallas PD’s World Cup playbook: Plan in pencil, not pen'.
Kit supplier · Team · 2025
Kit supplier of Gamba Osaka, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Zhejiang Professional, 2017–2023.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Huddersfield Town, 1995–2001.
Shirt sponsor · Team · 1991
Front-of-shirt sponsor of Gamba Osaka, 1991–present. Listed for the 2025 season.
Shirt sponsor · Team · 1989
Front-of-shirt sponsor of Olympique de Marseille, 1989–1992.
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Shirt sponsor · Team · 1980
Front-of-shirt sponsor of Nottingham Forest, 1980–1982.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Panasonic is listed among Techno Ruhez's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Panasonic's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 14 Feb 2026 | 14 Feb 2026 |
| Kamiya Jani | Current | 14 Feb 2026 | 14 Feb 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 14 Feb 2026
A TVC for residential air conditioners pairing MS Dhoni's calm with the ACs' reliability in Indian heat, played out as a cricket-flavoured exchange with travel creator Kamiya Jani. The 360 rollout leaned on IPL 2026 media plus news TV, cinema, radio, YouTube, Meta, connected TV, influencer content, RWA activations and airport branding.
Talent: MS Dhoni, Kamiya Jani.
Ad film · 2 Apr 2025
A TVC in which a tech-savvy teenager explains to his father, in simple analogies, why Panasonic's Miraie-connected smart ACs adapt to temperature, sleep and air quality on their own. Rolled out on national and regional TV, digital, social, print and outdoor.
Digital/social · 3 Oct 2024
The return of Panasonic Life Solutions India's parenting platform, run on Instagram with The Scribbled Stories: buying guides for new parents and pet parents, user-generated content contests and sessions with paediatricians and veterinarians, all steering first-time buyers towards appliances chosen for durability.
Integrated campaign · 21 Mar 2024
A 360-degree campaign for Matter-enabled, Miraie-powered ACs built on the insight that India is badly sleep-deprived: light slice-of-life films show professionals who sleep poorly fumbling through the day, and ACs that adjust to sleep patterns as the fix. Ran on TV, FM radio, social and digital.
Experiential · 2 Nov 2023
A festive-season campaign aimed at Panasonic Life Solutions India's channel partners rather than at consumers, in which radio jockeys visited dealers and distributors to talk to them on air. Built with Initiative India to hold the electrical-materials distribution network together before the festive push.
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Ad film · 7 Oct 2023
An ICC World Cup film set at a house party where every appliance runs at once, making the case for sharing electrical load across Anchor by Panasonic switches, wires, switchgear and water heaters. Wondrlab wrote it around the line that when cricket fever rises, so does the load.
Agency: Wondrlab.
Integrated campaign · 18 Feb 2022
A Wunderman Thompson India campaign using light humour to sell nanoe-X and nanoe-G air conditioners as a way to keep indoor air healthy for millennials working from home. Rolled out in phases starting with South India across TV, digital, social and outdoor, with retail and channel-partner content.
Agency: Wunderman Thompson.
Rebrand · 5 Nov 2018
A new brand positioning campaign conceptualised by Leo Burnett India, using humour to highlight the need for sustainable, quality wiring and switchgear to support India's growing demand for new-age electrical appliances.
Agency: Leo Burnett India.
Agencies
Credited on Panasonic's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Wondrlab | 1 campaign | 7 Oct 2023 |
| Wunderman Thompson | 1 campaign | 18 Feb 2022 |
| Leo Burnett India | 1 campaign | 5 Nov 2018 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Panasonic | 8 | 2 | 8 | Kabaddi, hockey, tennis and more | 9 Jun 2026 |
| Aura Frames | 46 | 10 | 0 | Creators and podcasts | 7 Jun 2026 |
| Audible | 38 | 18 | 2 | Creators and podcasts | 3 Sep 2026 |
| Eight Sleep | 25 | 22 | 0 | Creators and podcasts | 1 Sep 2026 |
| HP India | 17 | 3 | 6 | Motorsport | 12 Aug 2026 |
Where peers sponsor and Panasonic doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Audible, HP India |
| Bengaluru Tech Summit | HP India |
| Serendipity Arts Festival | HP India |
| Mubadala Abu Dhabi Open | HP India |
| DreamHack India | HP India |
Questions people ask
What does Panasonic sponsor?
Panasonic has 8 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Policing Matters, Gamba Osaka, Zhejiang Professional. The latest is dated 9 Jun 2026.
Who are Panasonic's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni, Kamiya Jani. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Panasonic's campaigns?
Credited on Panasonic campaigns: Wondrlab (1 campaign, latest 7 Oct 2023); Wunderman Thompson (1 campaign, latest 18 Feb 2022); Leo Burnett India (1 campaign, latest 5 Nov 2018).
Know when Panasonic signs something new
One email when Panasonic or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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