Route to 47: Roads of India's Revolutions
An Independence Day campaign mapping 47 roads that carried moments of the freedom struggle, from the Madduru bullock-cart march to the sepoys who walked Meerut to Delhi. redBus built an Instagram AR filter that reads any road surface and a Google My Maps layer with animated route cards, plus an Instagram contest.
| Brand | MakeMyTrip |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | The Statesman |
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