ICC Women's T20 World Cup 2026 integrated campaign
JioStar and the ICC's campaign to grow mainstream fandom for India's women's cricket team ahead of the T20 World Cup 2026, anchored by a film about unconscious bias in cricket fandom, a promotional film with Alia Bhatt and Sharvari Wagh, and a #T20CreatorClub creator programme, spanning TV, digital and original programming on JioHotstar and Star Sports.