Kuch Behad Kar
New positioning platform for Gulf Pride built on the insight 'Sapna CC dekh kar nahi aata': young riders whose ambition outruns their small-cc bikes. MS Dhoni fronts a 360 rollout across TV, digital, social, retail and on-ground, extended by an MTV Hustle Season 5 partnership and a #BehadStories search for real riders. Conceptualised and directed by Curativity.
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| Campaign | Type | Agency | Date |
|---|---|---|---|
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