Parul Gulati-Karan Aujla moment intervention
Kingfisher tapped into a viral Karan Aujla-Parul Gulati social media moment with a real-time brand intervention, embedding itself in the cultural conversation rather than running a scripted promotion. The campaign, by Owled Media, drove more than 32 million in reach.
| Brand | United Breweries (Kingfisher) |
|---|---|
| Agency | Owled Media |
| Talent | Not named |
| Channels | social, digital |
| Source | Storyboard18 |
More from Owled Media
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|---|---|---|---|---|
| HealthifyMe | #SnapBeforeYouEatDigital/social · 9 Nov 2023 | Digital/social | Owled Media | 9 Nov 2023 |
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|---|---|---|---|
| Mug It Up! (Kingfisher OctoBeerFest)Experiential · 7 Oct 2024 | Experiential | – | 7 Oct 2024 |
| #NoFilterFriendshipsAd film · 17 Oct 2023 | Ad film | Ogilvy India | 17 Oct 2023 |