Oaksmith
Oaksmith sponsors 1 property, mostly business, tech and industry, and has 3 campaigns on record. 2 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Beverage · Event · 2026
Celebration Partner on the ET NOW GBS 2026 partner wall.
Ambassadors
Talent named in Oaksmith's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vijay Varma | Past | 12 Nov 2024 | 12 Nov 2024 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 20 Mar 2026
Oaksmith Packaged Drinking Water became an official partner of Rajasthan Royals for the 2026 season with the logo on the jersey's top right chest, activated through Oaksmith Style Studio content: digital storytelling, social posts and player moments built around style and fandom.
Digital/social · 12 Nov 2024
A men's styling content platform launched with actor Vijay Varma as the brand's first ambassador: a teaser had him hunting for the elements of his studio, followed by films in four avatars set to a soundtrack, with styling tips under the 'peg it higher' idea.
Agency: BBH India. Talent: Vijay Varma.
Sports · 18 Nov 2023
Ahead of the India-Australia World Cup final, a film asked fans to stretch the 'India India' chant to three beats for a third title; musician Aman Pant and the Dharavi Reloaded collective recorded the new chant across city and studio scenes.
Agency: BBH India. Talent: Aman Pant.
Agencies
Credited on Oaksmith's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BBH India | 2 campaigns | 12 Nov 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Oaksmith | 1 | 2 | 3 | Business, tech and industry | 20 Mar 2026 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
Where peers sponsor and Oaksmith doesn't
| Property | Peers on it |
|---|---|
| Goafest | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| East Bengal | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Royal Challengers Bengaluru | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Lollapalooza India | United Spirits (Diageo India), AB InBev India (Budweiser) |
| Sunburn Festival | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| ICC Men's T20 World Cup | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Echoes of Earth | United Spirits (Diageo India), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Magnetic Fields Festival | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
Questions people ask
What does Oaksmith sponsor?
Oaksmith has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including ET NOW Global Business Summit. The latest is dated 20 Mar 2026.
Which agency works on Oaksmith's campaigns?
Credited on Oaksmith campaigns: BBH India (2 campaigns, latest 12 Nov 2024).
Know when Oaksmith signs something new
One email when Oaksmith or an alcohol rival signs a sponsorship, an ambassador or a campaign.
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