Brands that sponsor college fests in India: JioSaavn is on seven of ten lists

JioSaavn is on the sponsor list of seven of the ten Indian college fests we tracked through 2025 and 2026, as music streaming partner every time. Coca-Cola, SBI and Plum are on four lists each. Across the ten fests' own lists, 44 brands show up at two fests or more. This is part of our guide to college fest sponsors in India.

Which brands sponsor the most college fests?

These 12 brands are on the 2025 or 2026 sponsor lists of at least three of the ten fests: Mood Indigo, Techfest, Saarang, Shaastra, Techkriti, Rendezvous, Alcheringa, Malhar, Aaruush and Kshitij. Each fest name links to the list we read it from.

JioSaavn is “Official Music Streaming Partner” at Saarang, Shaastra, Rendezvous, Techkriti and Alcheringa, and “Exclusive Music Streaming Partner” at Aaruush. Mood Indigo's 2025 list has no JioSaavn. No other music streaming brand is on any of the ten lists.

Plum counts once here. Its body care line, Plum BodyLovin', is listed separately at Shaastra and Malhar.

Does Coca-Cola sponsor college fests?

Yes, and at the top. Coca-Cola was title sponsor of Alcheringa at IIT Guwahati in 2025 and its co-presenter in 2026. At Rendezvous 2025, IIT Delhi lists it as associate title sponsor and official beverage partner. At Saarang 2026 it is in the co-title block as beverage partner. At Mood Indigo 2025 it is official beverage partner, below the title tier.

Which banks sponsor college fests?

Eight banks are on the lists of seven of the ten fests. SBI is banking partner at Techkriti 2026, Rendezvous 2025 and Alcheringa 2026, and joined Mood Indigo's page in 2026. Canara Bank is at Saarang, Alcheringa and Mood Indigo. IDFC FIRST Bank is a Platinum sponsor of Shaastra and “powered” Techfest 2025, in the fest's release carried by The Free Press Journal. ICICI Bank, HDFC and ESAF are on Saarang's lists; Bank of India and UCO Bank are on Alcheringa's.

Who sponsors college fests at the title level?

Two brands hold a fest-wide top slot at more than one fest in 2025 and 2026. Coca-Cola is one. The other is NPCI, title sponsor of both Techkriti at IIT Kanpur and Kshitij at IIT Kharagpur in 2026. Google comes close with two products: Google Cloud was co-title sponsor of Techkriti 2025, and Google Gemini co-powered Rendezvous 2025. The other title sponsors, from POP UPI at Mood Indigo to Shein at Malhar, each held one fest.

Which brands sponsor two college fests?

Another 32 brands are on two of the ten lists.

The same brand can hold very different slots. In 2025 Coca-Cola was title sponsor in Guwahati and beverage partner in Mumbai.

How we checked: every row comes from a fest's own 2025 or 2026 sponsor page or page code, read live or from Internet Archive copies on 28 October 2026, except IDFC FIRST Bank at Techfest (the fest's release in The Free Press Journal) and NPCI at Kshitij (the fest's X post). Techfest and Kshitij publish no full list, so they can only add a few names. A brand missing from a fest's list here is not proof it did not sponsor. We merged spellings of the same company and kept parent and child brands apart. Media partners and IIT Madras's own units are left out. Images are from Saarang's and Alcheringa's YouTube channels.