Saarang sponsors: OnePlus had the title in 2025, and in 2026 four brands shared it

Saarang, IIT Madras's cultural festival, ran its 52nd edition from 8 to 12 January 2026 with no single title sponsor. The top of the fest's sponsor page is a “Co-Title Sponsors” block shared by Sonata, Coca-Cola, Language and The Hindu. The page carried 110 sponsor and partner logos for that edition. Saarang 2027 dates have not been announced. This list is part of our guide to college fest sponsors in India.

Who sponsored Saarang 2026?

These are the brands at the top of Saarang's 2026 sponsor page, with the fest's own tier words. The first four sit in the Co-Title Sponsors block. The rest are the fest's Associate Sponsors, then its Youth Partner and City Pride Partner.

Super Chennai, the city partner, wrote on its own blog that it is “proud to stand alongside Saarang IIT Madras”. The page also lists six online media partners: Instagram pages such as Madras Seen, Chennai Shots and See Chennai, and The Indian Music Diaries.

Which smaller brands were on the Saarang 2026 list?

Below the associates sits a block the fest heads “Kind Deals”. It holds most of the names on the page, from Cetaphil and Zebronics down to gaming cafe and crochet partners.

Who was the title sponsor of Saarang 2026?

No one brand held it. Saarang 2026 split the title four ways: Sonata as Official Timekeeping Partner, Coca-Cola as Beverage Partner, Language as Official Footwear Partner and The Hindu as “In Association Sponsor and Co-Title for Choreo”.

The Hindu describes its own role differently. “The Hindu is the media partner for Saarang 2026,” the paper reported on 7 January.

Who sponsored Saarang 2025?

OnePlus was the title sponsor of Saarang 2025, which ran from 9 to 13 January 2025 with the theme “Frames and Fables”. The title rests on the fest's own page; we found no press story or OnePlus post that names it. The Hindu was “Presented By Sponsor”, and the paper wrote that “IIT Saarang is presented by The Hindu.” Tier words below are the fest's, typing included; where a logo had no tier, we show its block, Partners. The page also listed ten online media partners, among them DU Beats, Score Magazine and RagaToRock.

Which sponsors came back?

24 names appear on both years' pages. Coca-Cola and The Hindu stayed at the top and both moved into the 2026 co-title block. JioSaavn kept the same tier, Official Music Streaming Partner. Canara Bank stayed Banking Partner, while ICICI Bank went from Banking Partner to plain “Sponsor”. Krafton came back through Battlegrounds Mobile India, and Cetaphil, Shankar IAS Academy, Qoneqt and Zebronics returned too. For the brands that turn up across fests, see our page on which brands sponsor the most college fests.

OnePlus, the 2025 title sponsor, is not on the 2026 page. Neither are HDFC Bank, ESAF, Westin, UltraTech Cement, Spykar, Fujifilm Instax or Fastrack. Both lists are the fest's page as saved after each fest, so a missing logo may simply not have been posted. New in 2026 are two of the four co-title brands, Sonata and Language, along with Royal Enfield, Sony, MTV, Wonderla, Kynhood and Travelxp.

When is Saarang 2027?

Saarang 2027 dates have not been announced, and no 2027 sponsors have been published. The newest saved copy of saarang.org, from 10 July 2026, still shows the 2026 edition. The last two editions ran in the second week of January: 8 to 12 January 2026, IIT Madras said, and 9 to 13 January 2025, per its 2025 release. For 2026 IIT Madras said it expected more than 80,000 visitors.

Six tiers on the 2026 page are about skin or face care, from Cetaphil's Gentle Skincare Partner to Madam G's Healthy Skin AI Partner, and that is before the Lip Care, Bodycare and Moisture partners.

We also list the sponsors of Shaastra, IIT Madras's technical festival, and of Mood Indigo at IIT Bombay.

How we checked: saarang.org would not open from our network, so both lists come from Saarang's own sponsor page, read from the copies the Internet Archive saved of the page code (21 February 2026 for 2026, 23 January 2025 for 2025). Brand names come from the link (2026) or name field (2025) the fest gave each logo. Sixteen 2026 logos carry a tier but no name or link, so we left them out of the tables. Dates and the visitor figure come from IIT Madras's press releases. The image is from Saarang's own YouTube channel.