Coca-Cola India × Serendipity Arts Festival, 2023

Brand: Coca-Cola India · Beverages
Property: Serendipity Arts Festival · Serendipity Arts Foundation
Tier: Beverage
Date: 2023
Source: Serendipity Arts Festival

Beverage Partner (listed as CocaCola)

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Coca-Cola India's other deals

Sprite Tejas Express

Experiential · 22 Aug 2026

Sprite and IRCTC branded a Tejas Express on the Lucknow-Delhi route for six months, with five branded coaches, station announcements in the brand's name, Sprite in the onboard food bundle and station benches made from recycled packaging waste.

Source: Adgully

New global visual identity

Rebrand · 20 Jul 2026

Coca-Cola rolled out a new global visual identity system built around its red-and-white palette, the Dynamic Ribbon, the Arden Square device and Spencerian script, aimed at brand consistency across more than 200 markets; the rollout began across Latin America, Europe, the Middle East and Asia.

Source: The Coca-Cola Company

Halftime

Integrated campaign · 15 Apr 2026

Coca-Cola reframes a drink break as a pause that pulls you back into the moment. Diljit Dosanjh carries the north and west films, Janhvi Kapoor the Tamil version with a separate Kannada cut, over an original track by Donn Bhat.

Agency: VML. Talent: Diljit Dosanjh, Janhvi Kapoor.

Source: MediaNews4U

Jeere mein heera, Rimzim Jeera

Ad film · 20 Feb 2026

Coca-Cola brought back its old jeera-flavoured drink with a film that reworks an R. D. Burman track into a chant around the word jeera, shot in everyday street settings and directed by Abhijit Sudhakar of ZigZag Films.

Agency: Talented.

Source: BestMediaInfo

Dubai Rugby Sevens

Official partner · Event · 2026

Listed under "Official Sponsors".

Deal page Source: Emirates Dubai 7s