Who sponsors EFL Cup
8 brands have sponsored EFL Cup across 8 seasons since 1981. Not here yet: sportswear, automotive, travel & hospitality, fashion & lifestyle.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1981 | 1986 | 1990 | 1992 | 1998 | 2003 | 2012 | 2017 |
|---|---|---|---|---|---|---|---|---|
| Capital One | · | · | · | · | · | · | Kit | · |
| Carabao Energy Drink | · | · | · | · | · | · | · | Kit |
| Carling | · | · | · | · | · | Kit | · | · |
| Coca-Cola India | · | · | · | Kit | · | · | · | · |
| Littlewoods | · | Kit | · | · | · | · | · | · |
| Milk Marketing Board | Kit | · | · | · | · | · | · | · |
| Rumbelows | · | · | Kit | · | · | · | · | · |
| Worthington's | · | · | · | · | Kit | · | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Carabao Energy Drink | Beverages | Shirt sponsor | 2017 | |
| Capital One | Banking & finance | Shirt sponsor | 2012 | |
| Carling | – | Shirt sponsor | 2003 | |
| Worthington's | – | Shirt sponsor | 1998 | |
| Coca-Cola India | Beverages | Shirt sponsor | 1992 | |
| Rumbelows | – | Shirt sponsor | 1990 | |
| Littlewoods | – | Shirt sponsor | 1986 | |
| Milk Marketing Board | Food | Shirt sponsor | 1981 |
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source8 rows · what our check found on each source page
Shirt sponsor · League · 2017
Front-of-shirt sponsor of EFL Cup, 2017–present.
Shirt sponsor · League · 2012
Front-of-shirt sponsor of EFL Cup, 2012–2016.
Shirt sponsor · League · 2003
Front-of-shirt sponsor of EFL Cup, 2003–2012.
Shirt sponsor · League · 1998
Front-of-shirt sponsor of EFL Cup, 1998–2003.
Shirt sponsor · League · 1992
Front-of-shirt sponsor of EFL Cup, 1992–1998.
Shirt sponsor · League · 1990
Front-of-shirt sponsor of EFL Cup, 1990–1992.
Shirt sponsor · League · 1986
Front-of-shirt sponsor of EFL Cup, 1986–1990.
Shirt sponsor · League · 1981
Front-of-shirt sponsor of EFL Cup, 1981–1986.
Know when EFL Cup signs a new sponsor
One email when a new sponsor signs or a category opens up.