Coca-Cola India
The company behind Coca-Cola India, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 22 Aug 2026
Sprite and IRCTC branded a Tejas Express on the Lucknow-Delhi route for six months, with five branded coaches, station announcements in the brand's name, Sprite in the onboard food bundle and station benches made from recycled packaging waste.
Rebrand · 20 Jul 2026
Coca-Cola rolled out a new global visual identity system built around its red-and-white palette, the Dynamic Ribbon, the Arden Square device and Spencerian script, aimed at brand consistency across more than 200 markets; the rollout began across Latin America, Europe, the Middle East and Asia.
Integrated campaign · 15 Apr 2026
Coca-Cola reframes a drink break as a pause that pulls you back into the moment. Diljit Dosanjh carries the north and west films, Janhvi Kapoor the Tamil version with a separate Kannada cut, over an original track by Donn Bhat.
Agency: VML. Talent: Diljit Dosanjh, Janhvi Kapoor.
Ad film · 20 Feb 2026
Coca-Cola brought back its old jeera-flavoured drink with a film that reworks an R. D. Burman track into a chant around the word jeera, shot in everyday street settings and directed by Abhijit Sudhakar of ZigZag Films.
Agency: Talented.
Ad film · 28 Aug 2025
A mealtime-pairing platform that puts Sprite next to spicy food. Sharvari walks into a restaurant where Sunil Grover plays a run of characters serving hotter and hotter dishes. Sprite also ran tie-ups with Ching's, Masterchow, Bingo, Jolochips, Wow! China and Too Yumm.
Agency: Ogilvy India. Talent: Sharvari, Sunil Grover.
Ad film · 4 Feb 2025
Kartik Aaryan fronts a film built on the line 'Aur kuch nahi mangta, sirf Fanta mangta', aimed at teenagers and their cravings. The track reworks 1980s film music for the nostalgia angle.
Agency: VML. Talent: Kartik Aaryan.
Regional · 18 Mar 2024
A South-market campaign for Thums Up fronted by Kannada star Kichcha Sudeep, built around the brand's 'toofan' (storm) territory.
Talent: Kichcha Sudeep.
Sports · 2 Aug 2023
An integrated campaign for Thums Up as official beverage partner of the ICC Men's Cricket World Cup 2023, built around a split-can pack that let fans back their favourite team, QR-code digital victory coins and a film debating who would win the Cup. Cricket commentator Harsha Bhogle featured in the campaign.
Agency: Ogilvy India. Talent: Harsha Bhogle.
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Ad film · 6 Mar 2023
A global 'Real Magic' campaign film in which an ice-cold bottle of Coca-Cola travels between famous paintings, from Andy Warhol's 1962 Coca-Cola artwork to a diverse mix of classic and contemporary works, before inspiring an uninspired art student.
Launch · 1 Mar 2022
The India launch campaign for the reformulated zero-sugar variant, with Kriti Sanon asking people to try it and decide whether it beats the original. Built to drive trial under a #TryItFirst call to action.
Talent: Kriti Sanon.
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