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Because family comes first. ❤️ Compare top term insurance plans and secure your loved ones with the right cover.
PolicyBazaar has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows on this page confirmed on their sourceHow we check
PolicyBazaar is a Paisabazaar brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Paisabazaar · company, all its brands | 0 | 3 | 7 | Undated |
16 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Because family comes first. ❤️ Compare top term insurance plans and secure your loved ones with the right cover.
ബാങ്കിൽ വെറുതെ പണമിട്ട് പണം നശിപ്പിക്കല്ലേ.. #viral #viralreels
Compare & Invest on Policybazaar.com - In-built Life Cover - Free Fund Switching Option - Tax Free Maturity - ULIPs with Lowest Charges Available - Goal Security with Waiver of Premium
உங்கள் பட்ஜெட்டை நீட்டிக்காமல் உங்கள் குடும்பத்தின் நாளைப் பாதுகாக்கவும். மாதத்திற்கு ₹494 முதல் ₹2 கோடி டேர்ம் கவரைப் பெறுங்கள்
क्या आपका जन्म 1975 से 1995 के बीच हुआ है? Policybazaar पर नए टर्म प्लान देखें और ₹2 करोड़ का लाइफ कवर पाएं, ऑनलाइन 15% तक की छूट के साथ।
Take control of your family's future! 🧡 Get ₹2 Crore term insurance cover starting at ₹494/month*. Explore plans on Policybazaar and take the first step towards protecting your loved ones.
Is baar yaha bhi jankari thi tere bhai ki 😉 #funnyreels #reelstrending #comedy #content #viral
Because family comes first. ❤️ Compare top term insurance plans and secure your loved ones with the right cover.
Talent named in PolicyBazaar's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Current | 10 Jul 2026 | 10 Jul 2026 |
| Pankaj Tripathi | Past | 1 Jul 2022 | 1 Jul 2022 |
| Akshay Kumar | Past | 10 Jan 2022 | 10 Jan 2022 |
With the agency and talent where the trade press named them.
Integrated campaign · 10 Jul 2026 · Reported value Rs 3,000
PolicyBazaar's largest-ever insurance-awareness drive, appointing Amitabh Bachchan as brand ambassador for a series of films in which he plays a familiar family elder urging loved ones to stop delaying decisions on health and term insurance, aligned with IRDAI's 'Insurance for All' push and building on the company's 18-year, Rs 3,000-crore-plus investment in awareness.
Talent: Amitabh Bachchan.
Digital/social · 9 Apr 2026
A digital campaign fronted by PolicyBazaar founder Yashish Dahiya, who engages people directly in everyday settings around a widely-acknowledged but rarely-acted-on truth: most Indians know they need financial protection but keep delaying it.
Talent: Yashish Dahiya.
Digital/social · 2 Jun 2025
A series of emotionally-grounded films built from real customer stories -- including a toddler's sudden hospitalisation and a senior citizen's kidney operation -- showing how PolicyBazaar's claims-assistance team supported policyholders through medical emergencies, reinforcing that insurance is a commitment fulfilled when the stakes are highest.
Ad film · 1 Jul 2022
A humorous brand campaign starring actor Pankaj Tripathi, aimed at people who procrastinate on buying term life insurance, built to make the consequences of that indecision hit home while still entertaining.
Agency: MagicCircle Communications. Talent: Pankaj Tripathi.
Ad film · 10 Jan 2022
A campaign starring brand ambassador Akshay Kumar as a superhero character, 'Mr Policybazaar', promising to help policyholders with insurance claims within 30 minutes; the film shows him reassuring a wife anxious about her husband's hospital admission.
Talent: Akshay Kumar.
Credited on PolicyBazaar's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| MagicCircle Communications | 1 campaign | 1 Jul 2022 |
Campaigns since April 2025 feature Amitabh Bachchan. This comes from campaign credits in the trade press, not from endorsement contracts.
Credited on PolicyBazaar campaigns: MagicCircle Communications (1 campaign, latest 1 Jul 2022).
One email when PolicyBazaar or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/policybazaar, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.