First Ride Free (IPL 2026)
Rapido ran a 'First Ride Free' promotional campaign timed to IPL 2026, using the tournament's reach to drive new-user trial of the app.
| Brand | Rapido |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV |
| Source | MediaNews4U |
More from Rapido
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shakti women riders programmePurpose · 7 Mar 2026 | Purpose | – | 7 Mar 2026 |
| Ownly Food Promise launchLaunch · 4 Mar 2026 | Launch | – | 4 Mar 2026 |
| Rapido rebrand as multi-modal platformRebrand · 16 Feb 2026 | Rebrand | – | 16 Feb 2026 |
| Bus 5 Minute MeAd film · 28 Nov 2025 | Ad film | – | 28 Nov 2025 |
| 5 Nahi Toh 50Integrated campaign · 1 Dec 2023 | Integrated campaign | – | 1 Dec 2023 |
| Smart Ho, Toh Rapido (IPL 2022)Integrated campaign · 24 Mar 2022 | Integrated campaign | – | 24 Mar 2022 |