Safe Sun HydroActivated Sunscreen campaign with Harnaaz Sandhu
Launch film for the Safe Sun HydroActivated Sunscreen SPF 50+ fronted by Miss Universe Harnaaz Sandhu, built around everyday sunscreen failures such as patchy application and fading protection in an urban setting. Ran on Instagram, Facebook and YouTube, on JioStar CTV and Zee5, with a spot on Zee Bangla's Sa Re Ga Ma Pa, metro out-of-home, influencers and in-store promotion.
| Brand | Lotus Herbals Safe Sun |
|---|---|
| Agency | Not named |
| Talent | Harnaaz Sandhu |
| Channels | OTT, social, OOH, TV, in-store, digital |
| Source | afaqs! |
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