Paisabazaar
Paisabazaar has 7 campaigns on record and no confirmed sponsorships yet.
7 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Paisabazaar is listed among Mister Proton's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Paisabazaar is listed among Counting Unique's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Paisabazaar is listed among GREAT IDEAS GREAT LIFE's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Paisabazaar's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Current | 10 Jul 2026 | 10 Jul 2026 |
| Aparshakti Khurana | Past | 22 May 2023 | 22 May 2023 |
| Pankaj Tripathi | Past | 1 Jul 2022 | 1 Jul 2022 |
| Akshay Kumar | Past | 10 Jan 2022 | 10 Jan 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 10 Jul 2026 · Reported value Rs 3,000
PolicyBazaar's largest-ever insurance-awareness drive, appointing Amitabh Bachchan as brand ambassador for a series of films in which he plays a familiar family elder urging loved ones to stop delaying decisions on health and term insurance, aligned with IRDAI's 'Insurance for All' push and building on the company's 18-year, Rs 3,000-crore-plus investment in awareness.
Talent: Amitabh Bachchan.
Integrated campaign · 28 May 2026
Paisabazaar signed cricketer Irfan Pathan to front the latest edition of its Credit Premier League, a gamified contest that rewards users with the highest credit scores nationally and state by state. The film borrows cricket's competitive language to make checking and improving a credit score feel like a sport, and ran across television, digital and social.
Agency: Magic Circle. Talent: Irfan Pathan.
Digital/social · 9 Apr 2026
A digital campaign fronted by PolicyBazaar founder Yashish Dahiya, who engages people directly in everyday settings around a widely-acknowledged but rarely-acted-on truth: most Indians know they need financial protection but keep delaying it.
Talent: Yashish Dahiya.
Digital/social · 2 Jun 2025
A series of emotionally-grounded films built from real customer stories -- including a toddler's sudden hospitalisation and a senior citizen's kidney operation -- showing how PolicyBazaar's claims-assistance team supported policyholders through medical emergencies, reinforcing that insurance is a commitment fulfilled when the stakes are highest.
Ad film · 22 May 2023
A humour-led brand campaign with actor Aparshakti Khurana built on the line 'see, compare and apply', aimed at borrowers who take loans on hearsay from friends instead of comparing offers. Paisabazaar ran a second film, 'Loan Sahi, Milega Yahin', as an extension of it.
Talent: Aparshakti Khurana.
Show 2 more
Ad film · 1 Jul 2022
A humorous brand campaign starring actor Pankaj Tripathi, aimed at people who procrastinate on buying term life insurance, built to make the consequences of that indecision hit home while still entertaining.
Agency: MagicCircle Communications. Talent: Pankaj Tripathi.
Ad film · 10 Jan 2022
A campaign starring brand ambassador Akshay Kumar as a superhero character, 'Mr Policybazaar', promising to help policyholders with insurance claims within 30 minutes; the film shows him reassuring a wife anxious about her husband's hospital admission.
Talent: Akshay Kumar.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Paisabazaar is listed among Dhruv Rathee's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Paisabazaar's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| MagicCircle Communications | 2 campaigns | 28 May 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Paisabazaar | 0 | 3 | 7 | – | 10 Jul 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Paisabazaar doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Who are Paisabazaar's brand ambassadors in 2026?
Campaigns since April 2025 feature Amitabh Bachchan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Paisabazaar's campaigns?
Credited on Paisabazaar campaigns: MagicCircle Communications (2 campaigns, latest 28 May 2026).
Know when Paisabazaar signs something new
One email when Paisabazaar or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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