Lotus Herbals Safe Sun
Lotus Herbals Safe Sun sponsors 2 properties, mostly cricket, then film, and has 7 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Mumbai Indians, 2023–present.
Product placement · Film · 2017
Placed by Brand Street India. The agency credited these four integrations with 60% business growth in the quarter, which is the closest thing on the record to what this end of the market is worth.
Ambassadors
Talent named in Lotus Herbals Safe Sun's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jacqueline Fernandez | Past | 20 Feb 2024 | 20 Feb 2024 |
| Harmanpreet Kaur | Past | 13 Mar 2023 | 13 Mar 2023 |
| Vaani Kapoor | Past | 7 Nov 2022 | 7 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 7 Apr 2026
Launch film for the Safe Sun HydroActivated Sunscreen SPF 50+ fronted by Miss Universe Harnaaz Sandhu, built around everyday sunscreen failures such as patchy application and fading protection in an urban setting. Ran on Instagram, Facebook and YouTube, on JioStar CTV and Zee5, with a spot on Zee Bangla's Sa Re Ga Ma Pa, metro out-of-home, influencers and in-store promotion.
Talent: Harnaaz Sandhu.
Integrated campaign · 5 Apr 2025
A brand film in which two young women on a see-saw list the compromises of regular sunscreens, from breakouts to white cast, until a third introduces the water-based Ultra Rx serum; it closes on the range's refreshed packaging. Ran on Jio and Hotstar, regional TV and social, with in-store branding behind it.
Digital/social · 2 Apr 2024
A digital video in which three young women lay out their demands to someone across the table, revealed midway as what they want from a sunscreen serum. Aimed at Gen Z through programmatic buys in India, Nepal, Bangladesh and Dubai, with in-store point-of-purchase support.
Ad film · 20 Feb 2024
Office-set TVC in which Jacqueline Fernandez lets a colleague in on the serum behind her spot-free skin. Ran on general entertainment and regional TV channels, digital, e-commerce and social, with point-of-sale material across modern trade.
Talent: Jacqueline Fernandez.
Sponsorship activation · 13 Mar 2023
As principal sponsor of the Mumbai Indians women's team in the first Women's Premier League, Lotus ran a sun-protection campaign for its sports sunscreen fronted by Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, across social media and OTT.
Talent: Harmanpreet Kaur, Yastika Bhatia, Natalie Sciver.
Show 2 more
Ad film · 9 Jan 2023
Brand ambassador Dia Mirza applies the Precious Brightening Day Creme and talks up its white peony extract and the 'Live Organic' line. The film ran on the brand's social channels and on Disney+ Hotstar around the series Moving in with Malaika.
Talent: Dia Mirza.
Integrated campaign · 7 Nov 2022
Lotus Make-Up signed Vaani Kapoor on a two-year deal to front its Proedit and Ecostay ranges, pitching the line as India's first vegan makeup brand. The brand film ran in multiplexes and the campaign carried across digital, OTT, OOH and the brand's own social handles.
Talent: Vaani Kapoor.
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Lotus Herbals Safe Sun | 2 | 1 | 7 | Cricket | 7 Apr 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Lotus Herbals Safe Sun doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Lotus Herbals Safe Sun sponsor?
Lotus Herbals Safe Sun has 2 confirmed sponsorship properties on record, mostly in cricket, then film, including Mumbai Indians, Jolly LLB 2. The latest is dated 7 Apr 2026.
Does Lotus Herbals Safe Sun sponsor cricket?
Yes. Lotus Herbals Safe Sun has 1 confirmed cricket deal on record.
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