World Sleep Day 2026 Sleep Study campaign
A nationwide campaign released with Sleepwell's Sleep Study on India's sleep habits (65% sleep later on weekends, 79% use screens before bed). Ads on a quick-commerce app were served between 11 pm and 3 am to catch late-night scrollers and point them to nearby stores, with creators sharing stories about mattress discomfort.
| Brand | Sleepwell |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | MediaNews4U |
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