Cozi Micro Modal: 'Pehenne mein mazza aayega'
Social-media campaign introducing the Micro Modal line in the premium Cozi range, shot as behind-the-scenes footage from a Varun Dhawan shoot and aimed at younger buyers with a comfort-first line.
| Brand | Lux Industries |
|---|---|
| Agency | Not named |
| Talent | Varun Dhawan |
| Channels | social |
| Source | MediaNews4U |
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