Sleepwell
Sleepwell has 8 campaigns on record and no confirmed sponsorships yet.
8 of 8 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Sleepwell's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Abhay Deol | Current | 13 Aug 2025 | 13 Aug 2025 |
| Isha Talwar | Current | 13 Aug 2025 | 13 Aug 2025 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 21 Mar 2026
A nationwide campaign released with Sleepwell's Sleep Study on India's sleep habits (65% sleep later on weekends, 79% use screens before bed). Ads on a quick-commerce app were served between 11 pm and 3 am to catch late-night scrollers and point them to nearby stores, with creators sharing stories about mattress discomfort.
Ad film · 13 Aug 2025
A brand film tracking one home as it grows, opening with Isha Talwar moving into her first place with a puppy and Furlenco furniture, then running through celebrations and everyday life with Abhay Deol joining her. Very Multimedia Solution conceptualised it and Rawshark Films directed.
Agency: Very Multimedia Solution. Talent: Abhay Deol, Isha Talwar.
Purpose · 15 Mar 2025
A World Sleep Day push that turns the 'Did You Sleepwell?' question into a daily ritual, with expert content from the Indian Society for Sleep Research, influencer conversations, a print and digital media plan, and internal gestures such as a two-hour later start for employees.
Rebrand · 10 Jun 2024
After buying Kurlon in 2023, Sheela Foam gave it a new logo and tagline to read more modern and to take a brand strong in the South and East national. CEO Nilesh Mazumdar said the new identity would be backed by a television campaign, and that Kurl-on and Sleepwell would be kept separate in the consumer's mind.
Integrated campaign · 9 Oct 2023
A brand campaign by Sideways Consulting that reframes asking someone 'did you sleep well?' as an act of care, moving the mattress category away from technical talk. Broke during the ICC World Cup on TV, digital and retail outdoor.
Agency: Sideways Consulting.
Show 3 more
Integrated campaign · 11 May 2023
Three brand films arguing for staying in rather than going out, built off a consumer study on urban living. The lead film puts a couple in a wellness class being told to picture paradise, and they answer that it is their own Furlenco-furnished home. Brave New World of Bengaluru conceived it and it ran in metros with an influencer leg.
Agency: Brave New World.
Integrated campaign · 19 Jan 2023
Sideways Consulting's first work for the brand: a multimedia wedding-season campaign proposing a Sleepwell mattress as the gift for newlyweds worn out by days of ceremonies, aimed at owning the wedding-gifting occasion.
Agency: Sideways Consulting.
Launch · 20 Aug 2021
The first campaign for Furlenco's annual furniture-subscription brand UNLMTD: a McCann Worldgroup ad film about a vampire who wakes after 100 years and has to furnish his empty mansion in one go without overspending. Recorded as the launch work of the sub-brand.
Agency: McCann Worldgroup.
Agencies
Credited on Sleepwell's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Very Multimedia Solution | 1 campaign | 13 Aug 2025 |
| Sideways Consulting | 2 campaigns | 9 Oct 2023 |
| Brave New World | 1 campaign | 11 May 2023 |
| McCann Worldgroup India | 1 campaign | 20 Aug 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sleepwell | 0 | 1 | 8 | – | 21 Mar 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Sleepwell doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Who are Sleepwell's brand ambassadors in 2026?
Campaigns since April 2025 feature Abhay Deol, Isha Talwar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Sleepwell's campaigns?
Credited on Sleepwell campaigns: Very Multimedia Solution (1 campaign, latest 13 Aug 2025); Sideways Consulting (2 campaigns, latest 9 Oct 2023); Brave New World (1 campaign, latest 11 May 2023).
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