Jasprit Bumrah AIRism campaign
Launch of the Jasprit Bumrah partnership with a 30-second film showing him off the field in the AIRism oversized T-shirt, drawing a line between his approach to cricket and simple everyday choices. Rolled out on digital, social, in-store displays and outdoor.
| Brand | Uniqlo |
|---|---|
| Agency | Not named |
| Talent | Jasprit Bumrah |
| Channels | digital, social, in-store, OOH |
| Source | BestMediaInfo |
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