Wakefit
Wakefit has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 16 Mar 2026 · Reported value Rs 50,000
A World Sleep Day campaign inviting people to share their most memorable childhood bedtime warnings ('maa dhamkis') from mothers via Instagram DMs, with winning entries earning Rs 50,000 and a place in the brand's 'Dhamki Squad'.
Digital/social · 14 Mar 2025
A World Sleep Day promo fronted by co-founder Chaitanya Ramalingegowda that positions Wakefit as the rival to Netflix and other streamers, citing the brand's Great Indian Sleep Scorecard 2025 data on binge-watching and insomnia, with up to 55% off on mattresses. A brainchild of creative agency Talented and its social arm The New Thing.
Agency: Talented. Talent: Chaitanya Ramalingegowda.
Digital/social · 13 Jan 2025
A reactive 30-second spot mocking L&T chairperson SN Subrahmanyan's remarks favouring a 90-hour work week, set to the song 'Sunday Morning Love You', ending with a voiceover linking marital friction to poor sleep and pitching Wakefit mattresses.
Agencies
Credited on Wakefit's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Talented | 1 campaign | 14 Mar 2025 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Wakefit | 0 | 1 | 3 | – | 16 Mar 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Wakefit doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Which agency works on Wakefit's campaigns?
Credited on Wakefit campaigns: Talented (1 campaign, latest 14 Mar 2025).
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