Pilgrim
Pilgrim has 2 campaigns on record and no confirmed sponsorships yet.
2 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Pilgrim is listed among Jeet Selal Aesthetics's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Pilgrim's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rashmika Mandanna | Current | 16 Mar 2026 | 16 Mar 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 16 Mar 2026
A digital film-led campaign starring brand ambassador Rashmika Mandanna for the Advanced Hair Growth Serum (Korean black rice), framing the grandmother's-beauty-secret idea with a Korean-beauty twist; ran on Instagram, Facebook and YouTube in Hindi and regional languages, amplified via OTT and metro outdoor as an integrated rollout.
Talent: Rashmika Mandanna.
Launch · 12 Dec 2024
Jennifer Winget named face of Pilgrim's skincare range, following the brand's haircare push with Rashmika Mandanna, part of a multi-ambassador strategy that also includes Manisha Koirala.
Talent: Jennifer Winget.
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pilgrim | 0 | 1 | 2 | – | 16 Mar 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Pilgrim doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Who are Pilgrim's brand ambassadors in 2026?
Campaigns since April 2025 feature Rashmika Mandanna. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Pilgrim signs something new
One email when Pilgrim or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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