Sleep
Sleep sponsors 6 properties, mostly creators and podcasts, then comedy, and has 3 campaigns on record. 6 confirmed in 2026.
9 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 26 Aug 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 42 episodes between 2026-08-26 and 2026-09-02, most recently 'Blow The Whistle - September 1, 2026'.
In-video ad read · Podcast · 8 Jul 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 2 episodes between 2026-07-08 and 2026-07-29, most recently 'Let Cops Drink & Drive w/ Matt McCusker | Your Mom's House Ep. 870'.
In-video ad read · Podcast · 17 Jun 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 2 episodes between 2026-06-17 and 2026-06-24, most recently 'S2E35: Soraya's Story Part One | Talk Tracks'.
In-video ad read · Podcast · 17 Jun 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 6 episodes between 2026-06-17 and 2026-08-19, most recently 'TikTok's "Steak Girl" : Engaged w/ a baby ft Kaydee Church'.
In-video ad read · Podcast · 1 Jun 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 6 episodes between 2026-06-01 and 2026-08-27, most recently 'Trauma, Burnout & Stress Are Making Your Cells Confused & Inflamed + How To Heal'.
In-video ad read · Podcast · 3 Jul 2024
Sleep is promoted with a listener offer link (sleep.com) in the show notes of 2 episodes between 2024-07-03 and 2024-12-18, most recently '231: Nateland | Ep #231 - Fairy Tales'.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 10 Jul 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 3 episodes between 2026-07-10 and 2026-07-31, most recently 'Most Overhyped Baby Products & Our Nesting Must-haves'.
In-video ad read · Podcast · 9 Jul 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 3 episodes between 2026-07-09 and 2026-07-30, most recently 'Fauci Pleading The Fifth Doesn't Actually Matter'.
In-video ad read · Podcast · 4 Jun 2026
Sleep is promoted with a listener offer link (sleep.me) in the show notes of 4 episodes between 2026-06-04 and 2026-08-13, most recently 'We Wouldn't Dare Jew Ditsu Jonah Hill'.
Ambassadors
Talent named in Sleep's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 21 Mar 2026 | 21 Mar 2026 |
| Jim Sarbh | Past | 24 Jun 2024 | 24 Jun 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 21 Mar 2026
A digital film fronted by new brand ambassador MS Dhoni, built on speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep, positioning eight hours of uninterrupted sleep as a performance benchmark.
Talent: MS Dhoni.
Sponsorship activation · 25 Mar 2025
As official comfort partner of Mumbai Indians for IPL 2025, The Sleep Company built a campaign on the role of sleep and recovery in athletic performance, alongside an MI-branded merchandise line of mattresses, sofas and chairs.
Digital/social · 24 Jun 2024
A digital campaign fronted by actor Jim Sarbh introducing The Sleep Company's NASA-inspired zero-gravity smart recliner bed, conceptualised by Steve Priya to build awareness of the product's technology.
Agency: Steve Priya. Talent: Jim Sarbh.
Agencies
Credited on Sleep's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Steve Priya | 1 campaign | 24 Jun 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sleep | 6 | 6 | 3 | Creators and podcasts | 26 Aug 2026 |
| Boll & Branch | 54 | 51 | 0 | Creators and podcasts | 4 Sep 2026 |
| Helix Sleep | 52 | 49 | 0 | Creators and podcasts | 28 Aug 2026 |
| Wayfair | 52 | 51 | 0 | Creators and podcasts | 31 Aug 2026 |
| Cozy Earth | 48 | 44 | 0 | Creators and podcasts | 31 Aug 2026 |
Questions people ask
What does Sleep sponsor?
Sleep has 6 confirmed sponsorship properties on record, mostly in creators and podcasts, then comedy, including The Young Turks, Your Mom's House with Christina P. and Tom Segura, The Telepathy Tapes. The latest is dated 26 Aug 2026.
Who are Sleep's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Sleep's campaigns?
Credited on Sleep campaigns: Steve Priya (1 campaign, latest 24 Jun 2024).
Know when Sleep signs something new
One email when Sleep or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at Sleep? Claim this page
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