India's Favourite Family EV
One of the brand's largest television-led pushes for the iQube electric scooter, running through the IPL and cinema, built on the 850,000-plus families already riding it and on the positioning as India's favourite family EV.
| Brand | TVS Motor |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, cinema, digital |
| Source | MediaNews4U |
More from TVS Motor
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tu Race LagaAd film · 6 Jul 2026 | Ad film | – | 6 Jul 2026 |
| The Streets RememberSponsorship activation · 17 Jun 2026 | Sponsorship activation | Dentsu Creative | 17 Jun 2026 |
| The Apache DNA anthemDigital/social · 27 Feb 2026 | Digital/social | – | 27 Feb 2026 |
| 20:20 campaignFestive · 23 Apr 2025 | Festive | TBWA\India | 23 Apr 2025 |
| Call of the WickedAd film · 30 Oct 2024 | Ad film | FCB Kinnect | 30 Oct 2024 |
| #MoveLikeARoninAd film · 13 Oct 2023 | Ad film | TBWA India | 13 Oct 2023 |