India Vs Peaceful Sleep
A digital film fronted by new brand ambassador MS Dhoni, built on speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep, positioning eight hours of uninterrupted sleep as a performance benchmark.
More from Sleep
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Jam ke soyenge, tabhi toh jam ke dhoyengeSponsorship activation · 25 Mar 2025 | Sponsorship activation | – | 25 Mar 2025 |
| #UpgradeToSmartBedDigital/social · 24 Jun 2024 | Digital/social | Steve Priya | 24 Jun 2024 |