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Indian D2C · Fashion and accessories

Indian D2C fashion and accessories brands, side by side

22 brands. Nasher Miles runs the most: 29 Meta ads live in India, 16 of them advertise on Facebook and Instagram, and 12 have a sponsorship or creator deal on record.

The brands

Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.

BrandMeta ads liveCreator dealsSponsorshipsCampaignsAmbassadorsLatest deal
Nasher Miles29––3124 Jun 2025
uppercase29––225 May 2025
CaratLaneOwned by Titan Company since 201628––418 Aug 2026
CloviaOwned by Reliance Retail since 202227––2–30 May 2026
NEWME26–3––20 Jan 2026
Bonkers Corner26–2––2026
Wrogn25–52216 Sep 2025
ZivameOwned by Reliance Retail since 202024––5–26 Aug 2026
BewakoofOwned by Aditya Birla Fashion and Retail since 202323––2112 May 2026
Snitch22112–4 Jul 2026
GIVA21–12122 May 2026
BlueStone21––2–13 Feb 2024
Libas20––7213 Jul 2026
Lenskart17–4122026
Mokobara10–12120 Jun 2025
HRXOwned by Myntra (Flipkart) since 20165–11221 Jul 2025
Melorra–––213 Oct 2022
A47––1––2024
Neeman's–––1–7 May 2024
The Souled Store––1––2026
XYXX–1–––2026
Zeven––1––2016

Newest ads in the category

The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.

Zivame ad
Since

Zivame

Festive season meal plan? Sorted. Outfit plan? Sorted. Intimate wear that keeps up with the feast? EXTRA sorted. 😌🍛 Seamless bralettes, thigh shapers and loungewear that understand the assignment. Because the only thing that should feel tight this festive season is your food schedule.

Zivame ad
Since 2 versions

Zivame

One bra. Multiple necklines. Zero outfit compromises. 💅 From strapless to halter to one-shoulder, this is your sign to stop letting your bra dictate your festive wardrobe. Max the outfits. Not the stress. 💃

Cozy Sleepwear: Up to 75% OFF
Since

Zivame

Cozy Sleepwear: Up to 75% OFF

🪔 BIG DIWALI SALE at Zivame! ❤️ Up to 75% OFF on your favourite styles! ✨ Sleepwear – Up to 75% OFF This Diwali, shop more of what you love for less! Shop Now!

New All-Season Windcheaters
Since 4 versions

Bewakoof.com

New All-Season Windcheaters

🌧️ Stay ready for every forecast with Bewakoof's All-Season Windcheaters. Designed to keep up with your lifestyle, they're lightweight, rain-resistant, quick-drying, and easy to layer—perfect for commutes, workouts, travel, or everyday adventures. Gear up with the latest drop and take on every season in style. 💨🖤

Festive Dhamaka: Flat 20% Off
Since

CaratLane - A Tata Product

Festive Dhamaka: Flat 20% Off

Flat 20% OFF on all diamond jewellery this festive season at CaratLane - A TATA Product. *TCA

The Pair You Stop Looking After
Since

Wrogn

The Pair You Stop Looking After

You don’t keep many pairs in rotation. Just this one. Stays sharp, feels easy, and works more often than expected.

Nasher Miles ad
Since

shradhaa19

Coolest upgrade to my travel essentials💁🏻‍♀️🧡 #nashermiles #bags #travel #thehype #1to7media

Festive Sale - Up to 60% OFF! ✨
Since

uppercase

Festive Sale - Up to 60% OFF! ✨

Festive season calls for stylish travel! ✨🧳 Whether it’s heading home for Diwali or planning a weekend getaway, Manya is upgrading her travel game with the uppercase Vector Green Cabin Trolley, where style meets convenience and sustainability. 🇮🇳♻️ Stylish, easy to carry & made from recycled plastic, @uppercase_ecobags makes every trip look good. 💚 🔥 Never-before deals are LIVE with up to 60% OFF! 🔥 This is no ordinary deal, and stock won’t last long. Grab yours like Manya did. ⏳ 🛍️ Shop now! Link in bio! #uppercase #VectorGreenTrolley #FestiveSale #NeverBeforeDeals #FestiveShopping #Tra

Their deals

Confirmed sponsorships, creator deals and campaigns from these brands, newest first.

CaratLane→Kaashika

Ad film · 8 Aug 2026

A campaign film for the Kaashika collection (14KT gold, natural diamonds, temple motifs) built around the cultural heritage of Banaras/Kashi, shot across the city's ghats and temples and scored to the song 'Tum Tak', underlining CaratLane's push into Uttar Pradesh as a market.

Libas→Sawan Ke Rang

Launch · 13 Jul 2026

Monsoon-season collection campaign that draws on the place of Sawan in Indian poetry, painting and song (beauty, longing, feminine grace) to present rain-season ethnic wear.

Integrated campaign · 4 Jul 2026

An integrated campaign marking Snitch's sixth anniversary alongside its annual Birthday Sale, told through three digital films (college, office, cafe) where a character's stylish outfit gets mistaken for a birthday celebration.

Product placement · YouTube · 19 Jun 2026

Showrunner wardrobe on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.

Experiential · 30 May 2026

An office activation for Menstrual Hygiene Day that put colleagues through a simulated menstrual cramp challenge and filmed their reactions, to make the case that period pain is routinely underestimated at work.

Digital/social · 23 May 2026

Follow-on to 'Museum of Boobs' that moves from body shape to body change: cycles, bloating, workouts, weather and weight shifts all alter fit, so the campaign fronts adaptive products (bonded seam-free bras, 4-way stretch, one-size panties, flexible shapewear). Rolled out on digital, social, CRM, app and retail touchpoints.

Launch · 22 May 2026

GIVA named actor Kriti Sanon as brand ambassador and launched a campaign positioning silver jewellery as an everyday style choice rather than occasion-led dressing, a deliberate break from wedding- and celebration-themed jewellery advertising.

Talent: Kriti Sanon.

Launch · 12 May 2026

Bewakoof joined a Disney Consumer Products India multi-brand tie-in timed to the theatrical release of The Devil Wears Prada 2, contributing graphic tees drawn from the film's iconic imagery alongside seven other Indian consumer brands, including fellow batch member The Souled Store.

Festive · 2 May 2026

A gifting-themed Mother's Day campaign centred on giving mothers a diamond as a personal keepsake, with the first films airing during IPL on Star Sports and JioHotstar and amplified on regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies.

Talent: Yami Gautam Dhar.

Ad film · 11 Apr 2026

A three-film cinema campaign built on the idea that style is an instant connector: strangers in conflict (a theatre argument, a competitive match, a sibling row) shift to camaraderie on recognising they are wearing the same Snitch pieces.

Agency: Verve Media.

Show 53 more

Launch · 26 Mar 2026

CaratLane named actor Yami Gautam Dhar as its first-ever brand ambassador, positioning her as representing the self-made, confident modern Indian woman that the brand wants to reach.

Talent: Yami Gautam Dhar.

Influencer · 14 Feb 2026

Valentine's Day campaign for the 10th Purple Days Sale that reframed the day around moving on from exes and situationships and choosing yourself. More than 1,000 creators posted Reels on the same day under one hashtag, backed by an on-ground activation at the Lajpat Nagar flagship.

Integrated segment · TV show · 20 Jan 2026

JioHotstar's 'Shop The Look' surface on Splitsvilla season 16: outfits worn by female contestants appear under the video player and viewers complete selection, payment and address confirmation without leaving the app - the first full purchase journey embedded in an Indian reality-show stream.

Licensing · TV show · 20 Jan 2026

A Splitsvilla-linked NEWME clothing collection released progressively alongside episodes, drawing on outfits worn on the show.

Associate sponsor · TV show · 9 Jan 2026

Co-Powered By sponsor and official fashion sponsor of Splitsvilla X6, its second consecutive season on the show.

Partner · Event · 2026

Listed under Partners

Title · Event · 2026

Title sponsor of the Papa Yaar Mumbai run at Dome, SVP Stadium (12, 13, 14, 19 and 20 June 2026); ran a front-row 'SNITCH Sabse Aage Zone' and gave away 100 pairs of father-and-child tickets.

Festive · 2026

A Raksha Bandhan campaign built around GIVA's Pet Collection, showing Kriti Sanon tying rakhi to her pet dog. It drew backlash over her outfit and the framing of the ritual and was withdrawn after incidents at some GIVA stores; founder Ishendra Agarwal said the film was pulled to protect on-ground staff, not because the brand had disowned it.

Talent: Kriti Sanon.

The Souled Store→Kala Ghoda Arts Festival

Partner · Event · 2026

Listed under Partners; afaqs! reports the tier as Merchandise Partner

XYXX→India's Got Latent

Integrated segment · YouTube · 2026

Had a 2026 sponsorship lined up and pulled out after the season-one controversy. Recorded here because a withdrawn deal is part of the map: it is what brand safety costs a creator IP.

Regional · 5 Dec 2025

A regional brand film introducing actor Kayadu Lohar as CaratLane's Regional Brand Ambassador, telling a modern-arranged-marriage story that turns out to be a proposal from her real partner, anchored by the brand's natural-diamond range.

Agency: BBH India. Talent: Kayadu Lohar.

Libas→Roshni

Festive · 8 Oct 2025

Festive 2025 campaign that casts the modern Indian woman as a manifestation of Devi in her many avatars, launching a velvet, silk and sequin collection priced Rs 2,000-7,000 across the app, website, marketplaces and stores.

Libas→Season of Joy

Festive · 18 Sep 2025

Pre-festive campaign framed as an ode to sisterhood and togetherness, capturing the anticipation and small shared moments in the run-up to the festivals.

Ad film · 16 Sep 2025

A campaign with Ibrahim Ali Khan aimed at young people who feel pressed to conform, closing on the line that perfection is overrated and here is to those born Wrogn.

Talent: Ibrahim Ali Khan.

Experiential · 28 Jul 2025

Humour-led relaunch of the Purple Days Sale. The Lajpat Nagar flagship and its street were turned purple, the reveal ended with hundreds of purple balloons, and shoppers got Purple VIP Passes; homegrown brands Sirona and Jain Shikanji were pulled in as collaborators.

Ad film · 21 Jul 2025

The campaign that introduced Triptii Dimri as HRX's first female brand ambassador alongside Hrithik Roshan, with a film moving between hard training and ordinary days to push the label past gym wear and towards women buyers.

Talent: Triptii Dimri, Hrithik Roshan.

Purpose · 24 Jun 2025

A Pride Month campaign with Myntra featuring voiceover artist, actor and drag performer Lauren Robinson as lead voice, sharing a personal story about self-expression to support LGBTQIA+ visibility.

Talent: Lauren Robinson.

Ad film · 20 Jun 2025

A comic ad film in which Diljit Dosanjh is forcibly summoned by a fictional Elon Musk to perform on Mars, built around Mokobara's 30-day no-questions-asked return policy. Created by Moonshot, it went viral under #DiljitOnMars, though several commentators noted similarities to an older Carlton Luggage campaign.

Agency: Moonshot. Talent: Diljit Dosanjh.

Digital/social · 5 May 2025

A five-part digital series that announced Jasprit Bumrah's investment in the brand as a comedy: Bumrah forgets to tell his wife, presenter Sanjana Ganesan, who turns out to have set up the deal all along; the products are woven through the episodes, released across digital platforms.

Talent: Jasprit Bumrah, Sanjana Ganesan.

Purpose · 23 Jan 2025

A campaign offering an all-expenses-paid trip to Dubai for parents nominated by their soon-to-be-married children, aiming to shift the cultural norm of overlooking parents' efforts during wedding season, supported by an ad film.

Integrated segment · TV show · 6 Jan 2025

Season 4 sponsor running the 'Offer or No Offer' contest, where viewers predict on the Lenskart app whether a pitcher lands a deal and win eyewear.

Partner · Event · 2025

Named a 'Retail Partner' for the edition.

Libas→#SajDhajKe

Festive · 4 Dec 2024

Festive and wedding-season campaign with Avneet Kaur, timed to the wedding calendar and built around a bridesmaid range organised by occasion ('Haldi Essentials', 'Phag Phera & Beyond') with lehengas, anarkalis and sarees.

Talent: Avneet Kaur.

Launch · 28 Nov 2024

A campaign fronted by cricketer Rishabh Pant, launched during the IPL auction, comprising three ad films built around the brand's Paris, Coorg and Zanzibar luggage collections, targeting millennial and Gen Z travellers. Created with Mumbai agency Please See.

Agency: Please See. Talent: Rishabh Pant.

Ad film · 18 Nov 2024

Short film arguing that fit is about breast profile, not just band and cup size, using everyday objects from mushrooms to umbrellas as metaphors for the variety of shapes and poking fun at one-shape-fits-all bra makers.

Sponsorship activation · 28 Oct 2024

Mokobara luggage was integrated throughout Diljit Dosanjh's global Dil-luminati tour, from onstage appearances to backstage use, after the products first appeared in his 2024 film Crew. He was later described in trade coverage as having been named Mokobara's official brand ambassador in 2025.

Talent: Diljit Dosanjh.

Libas→#UffTeriAdaa

Festive · 27 Sep 2024

Brand film with new ambassador Kiara Advani for the festive-winter collection (shimmer, zari, sequins), leading into the annual Big Diwali Sale from 5 October across Myntra, Flipkart, Amazon, Tata Cliq, Nykaa Fashion and the brand's own channels.

Talent: Kiara Advani.

Purpose · 18 Sep 2024

A campaign with Virat Kohli arguing that respect has to sit alongside love in a relationship, marking a decade of his association with the label and the first work made after TMRW House of Brands came in.

Talent: Virat Kohli.

Other · 6 Jul 2024

Campaign showing uppercase luggage, made with recycled plastic, put through some of the roughest terrain in nature to prove durability and pitch the brand to young, sustainability-minded travellers.

Ad film · 14 May 2024

Clovia signed Manushi Chhillar as brand ambassador and launched with a film that follows her through a day of shifting plans, playing on spontaneity as the reason to reach for the product.

Talent: Manushi Chhillar.

Neeman's→Are Those Neeman's Shoes

Digital/social · 7 May 2024

A guerrilla-style campaign built with agency VML and production house The Other Half: cheeky planted audio was designed to trip smartphone voice assistants and surface Neeman's in listeners' ad targeting, a low-budget play for awareness and website traffic.

Agency: VML.

Festive · 13 Feb 2024

A Valentine's Day social-media campaign built around Y2K nostalgia (flip phones, cassettes, skateboards), following a couple's relationship through small romantic gestures rather than grand ones, fronted with lifestyle influencer Noopur and Instagram giveaways.

Talent: Noopur.

Ad film · 18 Jan 2024

Lenskart's campaign starring Karan Johar and Kiara Advani used humour to position eyewear as a mood- and occasion-driven style choice, under the tagline 'Glasses badlo, vibe badlo' (change your glasses, change your vibe).

Talent: Karan Johar, Kiara Advani.

Partner · Event · 2024

Luggage partner; products featured front and centre during the concerts, with on-stage giveaways.

Official partner · Event · 2024

Announced as "Official Fitness Partner" of the RuPay Prime Volleyball League.

A47→Fighter

Licensing · Film · 2024

Viacom18 Studios appointed Black White Orange exclusive licensing partner for Fighter's merchandise line - apparel, accessories, collectibles and memorabilia - sold on BWO's D2C brand A47 alongside its official ISRO and Indian Armed Forces ranges.

Integrated campaign · 20 Nov 2023

Bewakoof picked Ishaan Khatter as ambassador after polling its 1.7 million-strong Instagram community. In the film a woman on a bus notices his Black Panther T-shirt, he hesitates on a split screen, then strikes a Wakanda Forever pose and wins the seat beside her. The sign-off casts the clothing as the ice-breaker.

Talent: Ishaan Khatter.

Purpose · 27 Oct 2023

Breast-cancer awareness campaign that reinterpreted the everyday mirror moment as a prompt for self-examination, timed to awareness month.

GIVA→Jawan

Product placement · Film · 7 Sep 2023

A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.

Other · 23 Jun 2023

Out-of-home campaign built on the claim that 80% of Indian women wear the wrong bra size, with billboards asking why women put up with discomfort and pointing them to the brand's fit tools.

Festive · 6 Feb 2023

A watch-jewellery TVC first launched at Diwali and relaunched for Valentine's Day 2023, spotlighting small everyday gestures over grand romantic statements; the brand credited it with a 20% lift in brand awareness and a 33% boost in consideration.

Agency: Manja.

Kit supplier · Team · 2023

Kit supplier of Delhi Capitals, 2023.

Partner · Event · 2023

Listed among the season's sponsors.

Lenskart→Comic Con India

Partner · Event · 2023

Listed under the heading 'EVENT PARTNERS' on the official Delhi Comic Con 2023 partner banner.

Festive · 3 Oct 2022

A festive-season campaign released in English, Hindi and regional languages, reiterating that Melorra's jewellery is available nationwide (the release specifically namechecks Roopnagar, Vijayawada, Asansol and Pune) at the click of a button.

Ad film · 24 Aug 2022

Three insight-led films on why lingerie shopping is easier on zivame.com: limited variety restricting outerwear, the wrong bra size costing opportunities (answered by the Zivame Fitcode), and the embarrassment of buying in person versus discreet online shopping.

Agency: Leo Burnett India.

Ad film · 4 Apr 2022

An ad film with Shraddha Kapoor as the face of a campaign urging women to wear gold jewellery daily rather than saving it for special occasions; opens on a bride mid-wedding-ritual secretly shopping the Melorra app, promoted across radio, print, OTT and digital, and aired during the IPL.

Talent: Shraddha Kapoor.

Kit supplier · Team · 2022

Kit supplier of Sunrisers Hyderabad, 2022–present.

Kit supplier · Team · 2021

Kit supplier of Kolkata Knight Riders, 2021–2024.

Kit supplier · Team · 2020

Kit supplier of Royal Challengers Bengaluru, 2020–2021.

Shirt sponsor · Team · 2019

Front-of-shirt sponsor of Royal Challengers Bengaluru, 2019–2020.

Kit supplier · Team · 2016

Kit supplier of Royal Challengers Bengaluru, 2016–2020.

Lenskart→U Mumba

Back-of-shirt sponsor · Team · 2014

Back-of-shirt sponsor of U Mumba, 2014.

Why each brand is on the list

The source we opened for each brand. P: the brand or a filing. S: named business press.

Who counts as an Indian D2C brand

A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.

Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.

Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.

Missing a brand? Send it to us.