Are Those Neeman's Shoes
A guerrilla-style campaign built with agency VML and production house The Other Half: cheeky planted audio was designed to trip smartphone voice assistants and surface Neeman's in listeners' ad targeting, a low-budget play for awareness and website traffic.
| Brand | Neeman's |
|---|---|
| Agency | VML |
| Talent | Not named |
| Channels | digital |
| Source | Exchange4Media |
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