The Devil Wears Prada 2 collection
Bewakoof joined a Disney Consumer Products India multi-brand tie-in timed to the theatrical release of The Devil Wears Prada 2, contributing graphic tees drawn from the film's iconic imagery alongside seven other Indian consumer brands, including fellow batch member The Souled Store.
| Brand | ABFRL |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | MediaNews4U |
More from ABFRL
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Karigari Ki KahaniPurpose · 15 Jun 2026 | Purpose | – | 15 Jun 2026 |
| Gamer DropInfluencer · 25 May 2026 | Influencer | – | 25 May 2026 |
| Industry-first AI film for Paris Fashion Week milestoneDigital/social · 14 Apr 2026 | Digital/social | – | 14 Apr 2026 |
| #HameshaTrendingAd film · 19 Feb 2026 | Ad film | – | 19 Feb 2026 |
| FrameLaunch · 13 Dec 2024 | Launch | – | 13 Dec 2024 |
| All Eyes on YouIntegrated campaign · 20 Nov 2023 | Integrated campaign | – | 20 Nov 2023 |
| Autumn Winter '23 collection campaignLaunch · 11 Oct 2023 | Launch | – | 11 Oct 2023 |
| Ek Naya NazariyaFestive · 15 Oct 2022 | Festive | Ogilvy | 15 Oct 2022 |