All Eyes on You
Bewakoof picked Ishaan Khatter as ambassador after polling its 1.7 million-strong Instagram community. In the film a woman on a bus notices his Black Panther T-shirt, he hesitates on a split screen, then strikes a Wakanda Forever pose and wins the seat beside her. The sign-off casts the clothing as the ice-breaker.
| Brand | ABFRL |
|---|---|
| Agency | Not named |
| Talent | Ishaan Khatter |
| Channels | digital, social |
| Source | MediaNews4UMediaBrief |
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