Maa of All Sales
Humour-led relaunch of the Purple Days Sale. The Lajpat Nagar flagship and its street were turned purple, the reveal ended with hundreds of purple balloons, and shoppers got Purple VIP Passes; homegrown brands Sirona and Jain Shikanji were pulled in as collaborators.
| Brand | Libas |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground |
| Source | exchange4media |
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