#MoveOnWithLibas
Valentine's Day campaign for the 10th Purple Days Sale that reframed the day around moving on from exes and situationships and choosing yourself. More than 1,000 creators posted Reels on the same day under one hashtag, backed by an on-ground activation at the Lajpat Nagar flagship.
| Brand | Libas |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, on-ground |
| Source | Social Samosa |
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