Tata Sky is now Tata Play launch campaign
The rename of Tata Sky to Tata Play was carried by a set of Hindi slice-of-life TVCs directed by Shoojit Sircar, with four actors playing everyday characters to explain that the brand now sells OTT apps alongside DTH channels. Tata Sky Broadband was renamed Tata Play Fiber at the same time.
| Brand | Tata Play |
|---|---|
| Agency | Not named |
| Talent | Kareena Kapoor Khan, Saif Ali Khan, R. Madhavan, Priyamani |
| Channels | TV, digital |
| Source | MediaNews4U |
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