Poko's Day Out
A real-time Instagram campaign for the birthday of the brand mascot Pokochan, where AI-generated images and videos put the mascot through invented birthday adventures at the Taj Mahal, Hawa Mahal, Goa and the Himalayas, with more than 20 posts shaped live by follower suggestions.
| Brand | MamyPoko Pants |
|---|---|
| Agency | Grapes |
| Talent | Not named |
| Channels | social, digital |
| Source | BestMediaInfo |
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|---|---|---|---|---|
| Bikano | Dil Ki Mano, Enjoy BikanoDigital/social · 29 Aug 2025 | Digital/social | Grapes Worldwide | 29 Aug 2025 |
| Mankind Pharma (Manforce, Prega News) | #CondomNahiManforceBoloDigital/social · 13 May 2024 | Digital/social | Grapes | 13 May 2024 |
| MamyPoko Pants | #PowerofDeepSleepAd film · 21 Feb 2024 | Ad film | Grapes | 21 Feb 2024 |
| Hindware | Broken Not WastePurpose · 26 Feb 2023 | Purpose | Grapes | 26 Feb 2023 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| #HarBabyKaPehlaDiaperIntegrated campaign · 2 Jan 2025 | Integrated campaign | – | 2 Jan 2025 |
| #PowerofDeepSleepAd film · 21 Feb 2024 | Ad film | Grapes | 21 Feb 2024 |