MamyPoko Pants
MamyPoko Pants sponsors 2 properties, mostly tv and streaming, and has 3 campaigns on record. 1 confirmed in 2026.
5 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6, carrying the Sofy AntiBacteria hygiene proposition to the show's Gen Z audience.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 8 Jul 2025
A real-time Instagram campaign for the birthday of the brand mascot Pokochan, where AI-generated images and videos put the mascot through invented birthday adventures at the Taj Mahal, Hawa Mahal, Goa and the Himalayas, with more than 20 posts shaped live by follower suggestions.
Agency: Grapes Worldwide.
Integrated campaign · 2 Jan 2025
A campaign aimed squarely at first-time mothers, positioning MamyPoko Pants as the diaper a newborn should start on and the default first choice at the point a mother picks a brand.
Ad film · 21 Feb 2024
A TVC plus an AI-assisted CGI digital film launching Extra Absorb Pants, told through a baby whose uninterrupted night's sleep sets up a new imagined adventure each day.
Agency: Grapes.
Agencies
Credited on MamyPoko Pants's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Grapes | 2 campaigns | 8 Jul 2025 |
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| MamyPoko Pants | 2 | 1 | 3 | TV and streaming | 9 Jan 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and MamyPoko Pants doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does MamyPoko Pants sponsor?
MamyPoko Pants has 2 confirmed sponsorship properties on record, mostly in tv and streaming, including MTV Splitsvilla X6, Shark Tank India season 4. The latest is dated 9 Jan 2026.
Which agency works on MamyPoko Pants's campaigns?
Credited on MamyPoko Pants campaigns: Grapes (2 campaigns, latest 8 Jul 2025).
Know when MamyPoko Pants signs something new
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