Aamir Khan and Alia Bhatt digital-payments films
A 9-film episodic series pairing Aamir Khan (a skeptic police inspector) with Alia Bhatt (a PhonePe convert), each short film dispelling a myth about digital payments -- security, speed, ubiquity, contactless safety -- and aired during IPL 2020 to reach audiences who had not yet gone digital. Landmark exception: a major two-star Bollywood campaign that anchors PhonePe's advertising history.
| Brand | PhonePe |
|---|---|
| Agency | Leo Burnett India |
| Talent | Aamir Khan, Alia Bhatt |
| Channels | TV, digital |
| Source | BW Businessworld |
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