Link it, Forget it
Launched during IPL 2024, this campaign told cardholders they could link a RuPay credit card to a UPI app such as BHIM, CRED, Google Pay, Paytm, PhonePe or Amazon Pay once and then pay by scanning a QR code without carrying the card.
| Brand | NPCI (RuPay, UPI, BHIM) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital |
| Source | Business Today |
More from NPCI (RuPay, UPI, BHIM)
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|---|---|---|---|
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