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FestiveIndia22 Sep 2025

Dabba Padho, Bachat Karo

Festive film that revived the brand's questioning mascot Sawalia to push the Any Colour One Price promise, nudging buyers who read labels on food and lifestyle goods to read the paint pack too. Dulquer Salmaan plays the shopper Sawalia challenges.

BrandJSW Paints
AgencyTBWA\India
TalentDulquer Salmaan
ChannelsNot named
SourceMediaNews4U

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