It All Starts at Home
A new brand position for India that treats the home as the starting point of people's ambitions, launched with a manifesto film and three stories, the first following YouTube chef Kabita Singh from a modest kitchen to 15 million subscribers. A 360 rollout across films, social, creator collaborations, stores, the website and app.
| Brand | Ikea |
|---|---|
| Agency | Leo India |
| Talent | Kabita Singh |
| Channels | digital, social, in-store |
| Source | MediaNews4U |
More from Leo India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| DBS Bank India | The right choice is right in front of youIntegrated campaign · 10 Apr 2026 | Integrated campaign | Leo India | 10 Apr 2026 |
| Reliance Industries (Jio, Reliance Retail) | JioMart Fayda MeterAd film · 30 Mar 2026 | Ad film | Leo India | 30 Mar 2026 |
| Krafton India (BGMI) | BGMI Career Mode3 Feb 2026 | – | Leo India | 3 Feb 2026 |
| Nestlé India | KitKat x Spotify - Break the LoopDigital/social · 24 Jul 2025 | Digital/social | Leo India | 24 Jul 2025 |
| Lenovo / Motorola India | Gamers on DutyDigital/social · 30 Apr 2025 | Digital/social | Leo | 30 Apr 2025 |
More from Ikea
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Cook Up Some MagicFestive · 5 Sep 2025 | Festive | Leo Burnett India | 5 Sep 2025 |
| Make Room for All Things FestiveFestive · 28 Sep 2024 | Festive | Leo Burnett India | 28 Sep 2024 |
| It's Time to Sleep BeautifullyDigital/social · 11 Sep 2024 | Digital/social | Leo Burnett India | 11 Sep 2024 |
| Kallax and Trofast storage TVCsAd film · 14 Mar 2023 | Ad film | – | 14 Mar 2023 |
| Ghar Aa JaoRebrand · 8 Sep 2022 | Rebrand | – | 8 Sep 2022 |