Harmanpreet Kaur brand ambassador / women-first positioning
PNB signed Indian women's cricket team captain and World Cup winner Harmanpreet Kaur, a lifelong PNB customer, as its first female brand ambassador, fronting a two-year, women-focused push that includes new savings products with cancer-insurance cover and other initiatives aimed at PNB's women customers and its own workforce (29% women).
| Brand | Punjab National Bank |
|---|---|
| Agency | Not named |
| Talent | Harmanpreet Kaur |
| Channels | Not named |
| Source | afaqs! |
