Who sponsors Juventus
34 brands have sponsored Juventus across 20 seasons since 1979. Not here yet: fashion & lifestyle.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2010 | 2012 | 2015 | 2017 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| adidas | · | · | Kit | · | · | · | · | · |
| Azimut | · | · | · | · | · | · | Kit | · |
| Balocco | Kit | · | · | · | · | · | · | · |
| Betclic | Kit | · | · | · | · | · | · | · |
| Bitget | · | · | · | · | Kit | · | · | · |
| Cygames | · | · | · | Kit | · | · | · | · |
| Detroit | · | · | · | · | · | · | · | Kit |
| Save the Children | · | · | · | · | · | · | Kit | · |
| Stellantis India (Citroen, Jeep) | · | Kit | · | · | · | · | · | · |
| Visit Detroit | · | · | · | · | · | · | · | Kit |
| WhiteBIT | · | · | · | · | · | · | · | Kit |
| zondacrypto | · | · | · | · | · | Kit | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Detroit | – | Shirt sponsor | 2025 | |
| Visit Detroit | Travel & hospitality | Shirt sponsor | 2025 | |
| WhiteBIT | – | Sleeve sponsor | 2025 | |
| Azimut | Banking & finance | Sleeve sponsor | 2024 | |
| Save the Children | Government & institutions | Shirt sponsor | 2024 | |
| zondacrypto | Banking & finance | Sleeve sponsor | 2023 | |
| Bitget | Banking & finance | Sleeve sponsor | 2022 | |
| Cygames | Gaming & fantasy sports | Back-of-shirt sponsor | 2017 | |
| adidas | Sportswear | Kit supplier | 2015 | |
| Stellantis India (Citroen, Jeep) | Automotive | Shirt sponsor | 2012 | |
| Balocco | – | Shirt sponsor | 2010 | |
| Betclic | Gaming & fantasy sports | Shirt sponsor | 2010 | |
| New Holland | Travel & hospitality | Shirt sponsor | 2007 | |
| Sky Sport | Media & entertainment | Shirt sponsor | 2004 | |
| Tamoil (domestic cup | – | Shirt sponsor | 2004 | |
| Nike | Sportswear | Kit supplier | 2003 | |
| Tamoil | Energy & industrial | Shirt sponsor | 2002 | |
| Europe) | – | Shirt sponsor | 2001 | |
| Fastweb | Telecom | Shirt sponsor | 2001 | |
| Tu Mobile (domestic cup | Telecom | Shirt sponsor | 2001 | |
| CiaoWeb | – | Shirt sponsor | 2000 | |
| cup home) | Home & building | Shirt sponsor | 2000 | |
| Lotto | Sportswear | Kit supplier | 2000 | |
| Sportal.com | – | Shirt sponsor | 2000 | |
| Tele+ (domestic league | – | Shirt sponsor | 2000 | |
| CanalSatellite | – | Shirt sponsor | 1999 | |
| cup away) | – | Shirt sponsor | 1999 | |
| D+ (domestic league | – | Shirt sponsor | 1999 | |
| Tele+ | – | Shirt sponsor | 1998 | |
| Sony | Consumer electronics | Shirt sponsor | 1995 | |
| Danone | Food | Shirt sponsor | 1992 | |
| UPIM | E-commerce & retail | Shirt sponsor | 1989 | |
| Ariston | Consumer electronics | Shirt sponsor | 1979 | |
| Kappa | Sportswear | Kit supplier | 1979 |
Show all 34 sponsors
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source34 rows · what our check found on each source page
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Juventus, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Juventus, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2024
Front-of-shirt sponsor of Juventus, 2024–2025.
Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of Juventus, 2017–present. Listed for the 2025–26 season.
Kit supplier · Team · 2015
Kit supplier of Juventus, 2015–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2012
Front-of-shirt sponsor of Juventus, 2012–present. Listed for the 2025–26 season.
Show 24 more
Shirt sponsor · Team · 2007
Front-of-shirt sponsor of Juventus, 2007–2010.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Juventus, 2004–2005.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of Juventus, 2001–2002.
Shirt sponsor · Team · 2000
Front-of-shirt sponsor of Juventus, 2000–2001.
Shirt sponsor · Team · 2000
Front-of-shirt sponsor of Juventus, 2000–2001.
Shirt sponsor · Team · 1999
Front-of-shirt sponsor of Juventus, 1999–2000.
Shirt sponsor · Team · 1999
Front-of-shirt sponsor of Juventus, 1999–2000.
Know when Juventus signs a new sponsor
One email when a new sponsor signs or a category opens up.