New Balance
New Balance sponsors 28 properties, mostly kabaddi, hockey, tennis and more, then football.
28 of 34 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit supplier · Team · 2025
Kit supplier of Harrogate Town, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Atalanta, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Modena, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Bayer Leverkusen, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Lille, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Porto, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Dynamo Kyiv, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Toluca, 2025–present. Listed for the 2025–26 season.
Show 21 more
Kit supplier · Team · 2025
Kit supplier of Newcastle Jets, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2024
Kit supplier of São Paulo, 2024–present. Listed for the 2025 season.
Kit supplier · Team · 2024
Kit supplier of Auckland, 2024–present. Listed for the 2025–26 season.
Kit supplier · Team · 2022
Kit supplier of Cardiff City, 2022–present. Listed for the 2025–26 season.
Kit supplier · Team · 2022
Kit supplier of Al Sadd, 2022–present. Listed for the 2025–26 season.
Kit supplier · Team · 2021
Kit supplier of FC Tokyo, 2021–present. Listed for the 2025 season.
Kit supplier · Team · 2021
Kit supplier of AS Roma, 2021–2023.
Kit supplier · Team · 2021
Kit supplier of Brisbane Roar, 2021–2024.
Kit supplier · Team · 2017
Kit supplier of England cricket team, 2017–2022.
Kit supplier · Team · 2017
Kit supplier of Al-Nassr, 2017–2018.
Kit supplier · Team · 2016
Kit supplier of South Africa national cricket team, 2016–2021.
Kit supplier · Team · 2015
Kit supplier of FC Porto, 2015–2022.
Kit supplier · Team · 1999
Kit supplier of Club de Gimnasia y Esgrima La Plata, 1999–2000.
Shirt sponsor · Team · 1983
Front-of-shirt sponsor of Panetolikos, 1983–1986.
5 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
New Balance is listed among SV2's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
New Balance is listed among NBA's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
New Balance is on ThrasherMagazine's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| New Balance | 28 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Where peers sponsor and New Balance doesn't
| Property | Peers on it |
|---|---|
| Al Ain | adidas, Puma India, Nike |
| Al-Ahli Saudi | adidas, Puma India, Umbro |
| Al Hilal SFC | adidas, Puma India, Nike |
| Saudi Arabia national football team | adidas, Puma India, Nike |
| Umm Salal | adidas, Puma India, Nike |
| Qatar national football team | adidas, Nike, Umbro |
| U Mumba | adidas, Puma India |
| East Bengal | adidas, Umbro |
Questions people ask
What does New Balance sponsor?
New Balance has 28 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Harrogate Town, Atalanta, Modena. The latest is dated 2025.
Does New Balance sponsor cricket?
Yes. New Balance has 2 confirmed cricket deals on record.
Know when New Balance signs something new
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