Hummel
Hummel sponsors 63 properties, mostly kabaddi, hockey, tennis and more, then football. 1 confirmed in 2026.
64 of 67 rows confirmed on their sourceHow we check
See how Hummel compares with adidas and Puma IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit supplier · Team · 2026
Kit supplier of AFC Bournemouth, 2026–present.
Kit supplier · Team · 2025
Kit supplier of Wycombe Wanderers, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Celta Vigo, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Real Betis, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Eibar, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Las Palmas, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Málaga, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Werder Bremen, 2025–present. Listed for the 2025–26 season.
Show 56 more
Kit supplier · Team · 2025
Kit supplier of 1. FC Magdeburg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Dunkerque, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Saint-Étienne, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Ried, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Brøndby, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Fredericia, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of OB, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Sønderjyske, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of KFUM, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Sarpsborg, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Motor Lublin, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Suwon, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2024
Kit supplier of Inter Kashi, 2024–present. Listed for the 2025–26 season.
Kit supplier · Team · 2024
Kit supplier of Real Kashmir, 2024–present. Listed for the 2025–26 season.
Kit supplier · Team · 2024
Kit supplier of RC Celta de Vigo, 2024–present.
Kit supplier · Team · 2024
Kit supplier of Sreenidi Deccan, 2024.
Kit supplier · Team · 2023
Kit supplier of Samsunspor, 2023–present. Listed for the 2025–26 season.
Kit supplier · Team · 2023
Kit supplier of Gamba Osaka, 2023–present. Listed for the 2025 season.
Kit supplier · Team · 2022
Kit supplier of 1. FC Köln, 2022–present. Listed for the 2025–26 season.
Kit supplier · Team · 2021
Kit supplier of Mohammedan SC (Kolkata), 2021–2022.
Kit supplier · Team · 2021
Kit supplier of Odisha, 2021–2022.
Kit supplier · Team · 2021
Kit supplier of SC Delhi, 2021–2025.
Kit supplier · Team · 2020
Kit supplier of Kilmarnock, 2020–present. Listed for the 2025–26 season.
Kit supplier · Team · 2019
Kit supplier of Oldham Athletic, 2019–2023.
Kit supplier · Team · 2017
Kit supplier of Charlton Athletic, 2017–2022.
Kit supplier · Team · 2016
Kit supplier of Odense Boldklub, 2016–2024.
Kit supplier · Team · 2015
Kit supplier of Pohang Steelers, 2015–2016.
Kit supplier · Team · 2013
Kit supplier of Konyaspor, 2013–present. Listed for the 2025–26 season.
Kit supplier · Team · 2011
Kit supplier of Central Coast Mariners, 2011–2012.
Kit supplier · Team · 2007
Kit supplier of FC Machida Zelvia, 2007–2008.
Kit supplier · Team · 2005
Kit supplier of Heart of Midlothian, 2005–present. Listed for the 2025–26 season.
Kit supplier · Team · 2005
Kit supplier of South Africa national cricket team, 2005–2008.
Kit supplier · Team · 1993
Kit supplier of Club de Gimnasia y Esgrima La Plata, 1993–2022.
Kit supplier · Team · 1992
Kit supplier of Brentford, 1992–1995.
Kit supplier · Team · 1988
Kit supplier of Sunderland, 1988–present. Listed for the 2025–26 season.
Kit supplier · Team · 1987
Kit supplier of Coventry City, 1987–present. Listed for the 2025–26 season.
Kit supplier · Team · 1985
Kit supplier of Tottenham Hotspur, 1985–1991.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Kit supplier · Team · 2025
Kit supplier of Platense, 2025–present. Listed for the 2025 season.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hummel | 63 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Where peers sponsor and Hummel doesn't
| Property | Peers on it |
|---|---|
| Al Ain | adidas, Puma India, Nike |
| Al-Ahli Saudi | adidas, Puma India, Umbro |
| Al Hilal SFC | adidas, Puma India, Nike |
| Saudi Arabia national football team | adidas, Puma India, Nike |
| Umm Salal | adidas, Puma India, Nike |
| Qatar national football team | adidas, Nike, Umbro |
| U Mumba | adidas, Puma India |
| East Bengal | adidas, Umbro |
Questions people ask
What does Hummel sponsor?
Hummel has 63 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including AFC Bournemouth, Wycombe Wanderers, Celta Vigo. The latest is dated 2026.
Does Hummel sponsor cricket?
Yes. Hummel has 1 confirmed cricket deal on record.
Know when Hummel signs something new
One email when Hummel or a sportswear rival signs a sponsorship, an ambassador or a campaign.
Work at Hummel? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.