Who sponsors Atalanta BC
32 brands have sponsored Atalanta BC across 25 seasons since 1980. 1 came back for more than one season. Not here yet: travel & hospitality.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2014 | 2015 | 2017 | 2018 | 2020 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Radici | · | · | Kit | · | · | Kit | · | · |
| Automha | · | · | · | Kit | · | · | · | · |
| Elettrocanali | · | Kit | · | · | · | · | · | · |
| Gewiss | · | · | · | Kit | · | · | · | · |
| Joma | · | · | Kit | · | · | · | · | · |
| Lete | · | · | · | · | · | · | Kit | · |
| New Balance | · | · | · | · | · | · | · | Kit |
| Nike | Kit | · | · | · | · | · | · | · |
| Paramount+ | · | · | · | · | · | Kit | · | · |
| Plus500 | · | · | · | · | Kit | · | · | · |
| SuisseGas | Kit | · | · | · | · | · | · | · |
| TWS | · | · | Kit | · | · | · | · | · |
| U-Power | · | · | · | Kit | · | · | · | · |
| zondacrypto | · | · | · | · | · | · | · | Kit |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Radici | – | Shirt sponsor, Sleeve sponsor | 2017–2023 | |
| New Balance | Sportswear | Kit supplier | 2025 | |
| zondacrypto | Banking & finance | Sleeve sponsor | 2025 | |
| Lete | Beverages | Shirt sponsor | 2024 | |
| Paramount+ | Media & entertainment | Shirt sponsor | 2023 | |
| Plus500 | Banking & finance | Shirt sponsor | 2020 | |
| Automha | – | Sleeve sponsor | 2018 | |
| Gewiss | Energy & industrial | Back-of-shirt sponsor | 2018 | |
| U-Power | Energy & industrial | Shirt sponsor | 2018 | |
| Joma | Sportswear | Kit supplier | 2017 | |
| TWS | – | Shirt sponsor | 2017 | |
| Elettrocanali | – | Back-of-shirt sponsor | 2015 | |
| Nike | Sportswear | Kit supplier | 2014 | |
| SuisseGas | – | Shirt sponsor | 2014 | |
| Konica Minolta | Consumer electronics | Shirt sponsor | 2011 | |
| Axa | Banking & finance | Shirt sponsor | 2010 | |
| Erreà | Sportswear | Kit supplier | 2007 | |
| Daihatsu | Automotive | Shirt sponsor | 2006 | |
| Elesite | – | Shirt sponsor | 2005 | |
| Sit-In Sport | – | Shirt sponsor | 2005 | |
| Promatech | Fashion & lifestyle | Shirt sponsor | 2002 | |
| Ortobell | – | Shirt sponsor | 2000 | |
| Somet | Fashion & lifestyle | Shirt sponsor | 1995 | |
| Asics India | Sportswear | Kit supplier | 1994 | |
| Lotto | Sportswear | Kit supplier | 1991 | |
| Tamoil | Energy & industrial | Shirt sponsor | 1989 | |
| Latas | – | Kit supplier | 1987 | |
| N2 | – | Kit supplier | 1986 | |
| NR | – | Kit supplier | 1984 | |
| Sit-In | – | Shirt sponsor | 1982 | |
| Puma India | Sportswear | Kit supplier | 1981 | |
| Le Coq Sportif | Sportswear | Kit supplier | 1980 |
Show all 32 sponsors
3 more brands listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| Snaifun | 2025 | |
| Modus FM | 2017 | |
| STONE CITY | 2015 |
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source36 rows · what our check found on each source page
Sleeve sponsor · Team · 2025
Sleeve sponsor of Atalanta BC, 2025–present.
Shirt sponsor · Team · 2024
Secondary shirt sponsor of Atalanta BC, 2024–present.
Sleeve sponsor · Team · 2023
Sleeve sponsor of Atalanta BC, 2023–2025.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Atalanta BC, 2023–2024.
Shirt sponsor · Team · 2020
Secondary shirt sponsor of Atalanta BC, 2020–2023.
Shirt sponsor · Team · 2018
Secondary shirt sponsor of Atalanta BC, 2018–2020.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Atalanta BC, 2018–2023.
Back-of-shirt sponsor · Team · 2018
Back-of-shirt sponsor of Atalanta BC, 2018–present.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Atalanta BC, 2017.
Show 23 more
Kit supplier · Team · 2017
Kit supplier of Atalanta BC, 2017–2025.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Atalanta BC, 2017–2025.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Atalanta BC, 2015–2020.
Kit supplier · Team · 2014
Kit supplier of Atalanta BC, 2014–2017.
Shirt sponsor · Team · 2014
Secondary shirt sponsor of Atalanta BC, 2014–2015.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Atalanta BC, 2011–2015.
Shirt sponsor · Team · 2010
Secondary shirt sponsor of Atalanta BC, 2010–2011.
Kit supplier · Team · 2007
Kit supplier of Atalanta BC, 2007–2014.
Shirt sponsor · Team · 2006
Secondary shirt sponsor of Atalanta BC, 2006–2010.
Shirt sponsor · Team · 2005
Secondary shirt sponsor of Atalanta BC, 2005–2006.
Shirt sponsor · Team · 2005
Secondary shirt sponsor of Atalanta BC, 2005–2006.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of Atalanta BC, 2002–2005.
Shirt sponsor · Team · 2000
Front-of-shirt sponsor of Atalanta BC, 2000–2002.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Atalanta BC, 1995–2000.
Kit supplier · Team · 1994
Kit supplier of Atalanta BC, 1994–2007.
Kit supplier · Team · 1991
Kit supplier of Atalanta BC, 1991–1994.
Shirt sponsor · Team · 1989
Front-of-shirt sponsor of Atalanta BC, 1989–1995.
Kit supplier · Team · 1987
Kit supplier of Atalanta BC, 1987–1989.
Kit supplier · Team · 1986
Kit supplier of Atalanta BC, 1986–1987.
Kit supplier · Team · 1984
Kit supplier of Atalanta BC, 1984–1991.
Shirt sponsor · Team · 1982
Front-of-shirt sponsor of Atalanta BC, 1982–1989.
Kit supplier · Team · 1981
Kit supplier of Atalanta BC, 1981–1984.
Kit supplier · Team · 1980
Kit supplier of Atalanta BC, 1980–1981.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2025
Secondary shirt sponsor of Atalanta BC, 2025–present.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Atalanta BC, 2017.
Shirt sponsor · Team · 2015
Secondary shirt sponsor of Atalanta BC, 2015.
Know when Atalanta BC signs a new sponsor
One email when a new sponsor signs or a category opens up.