adidas
adidas sponsors 276 properties, mostly kabaddi, hockey, tennis and more, then football, and has 3 campaigns on record. 3 confirmed in 2026.
279 of 292 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
On the Dubai Marathon's Official Sponsors wall for the 2027 race; the logos carry no alt text, so the brand is read off the image filename.
Kit supplier · Team · 2026
Kit supplier of Cheltenham Town, 2026–present.
Kit supplier · Team · 2025
Kit supplier of Leeds United, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Liverpool, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Manchester United, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Exeter City, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Swindon Town, 2025–present. Listed for the 2025–26 season.
Show 269 more
Kit supplier · Team · 2025
Kit supplier of Oviedo, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Real Madrid, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Albacete, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Mirandés, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Zaragoza, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Como, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Pisa, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Roma, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Mantova, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Virtus Entella, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Union Berlin, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Bayern Munich, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Fortuna Düsseldorf, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Schalke 04, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Brest, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Lyon, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Paris, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Strasbourg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Annecy, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Bastia, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Rodez, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Ajax, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of PEC Zwolle, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of AVS, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Benfica, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Casa Pia, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Rio Ave, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Beşiktaş, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Gaziantep, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Kocaelispor, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of LASK, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of TSV Hartberg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Wolfsberger AC, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Copenhagen, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Silkeborg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Vejle, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Rosenborg, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Vålerenga, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Djurgårdens, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of IFK Norrköping, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Bruk-Bet Termalica Nieciecza, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Lechia Gdańsk, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Radomiak Radom, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Raków Częstochowa, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Wisła Płock, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Ahli, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Ajman, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al Nasr, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al Wahda, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Sharjah, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Arabi, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Gharafa, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al Shahaniya, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Wakrah, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of América, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Tigres UANL, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Atlético Mineiro, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Cruzeiro, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Flamengo, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Internacional, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Machida Zelvia, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Jeonbuk Hyundai Motors, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Ulsan HD, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Western Sydney Wanderers, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Secondary shirt sponsor of Mercedes-Benz, 2025–present.
Kit supplier · Team · 2024
Kit supplier of Aston Villa, 2024–present. Listed for the 2025–26 season.
Kit / jersey · Team · 2023
Official kit sponsor of the Indian cricket team under a multi-year partnership announced by the BCCI in 2023. The kit right is separate from the lead sponsor right on the front of the shirt.
Kit supplier · Team · 2023
Kit supplier of Salford City, 2023–present. Listed for the 2025–26 season.
Kit supplier · Team · 2023
Kit supplier of India national cricket team, 2023–present.
Kit supplier · Team · 2023
Kit supplier of India women's national cricket team, 2023–present.
Kit supplier · Team · 2023
Kit supplier of FC Machida Zelvia, 2023–present.
Kit supplier · Team · 2023
Kit supplier of St. Louis City, 2023–present.
Kit supplier · Team · 2022
Kit supplier of Granada, 2022–present. Listed for the 2025–26 season.
Kit supplier · Team · 2020
Kit supplier of Celtic, 2020–present. Listed for the 2025–26 season.
Kit supplier · Team · 2020
Kit supplier of 1. FC Union Berlin, 2020–2022.
Kit supplier · Team · 2020
Kit supplier of Cagliari Calcio, 2020–2022.
Kit supplier · Team · 2019
Kit supplier of FC Cincinnati, 2019–present.
Kit supplier · Team · 2018
Kit supplier of Leicester City, 2018–present. Listed for the 2025–26 season.
Kit supplier · Team · 2018
Kit supplier of Los Angeles, 2018–present.
Kit supplier · Team · 2018
Kit supplier of Real Kashmir, 2018–2021.
Kit supplier · Team · 2018
Kit supplier of Wolverhampton Wanderers, 2018–2021.
Kit supplier · Team · 2017
Kit supplier of Minnesota United, 2017–present.
Kit supplier · Team · 2016
Kit supplier of Atlanta United, 2016–present.
Kit supplier · Team · 2015
Kit supplier of Juventus, 2015–present. Listed for the 2025–26 season.
Kit supplier · Team · 2015
Kit supplier of Royal Challengers Bengaluru, 2015–2016.
Kit supplier · Team · 2015
Kit supplier of New York City, 2015–present.
Kit supplier · Team · 2014
Kit supplier of FC Goa, 2014–2016.
Kit supplier · Team · 2014
Kit supplier of NorthEast United, 2014–2015.
Kit supplier · Team · 2014
Kit supplier of Sheffield United, 2014–present.
Kit supplier · Team · 2013
Kit supplier of Kasımpaşa, 2013–present. Listed for the 2025–26 season.
Kit supplier · Team · 2012
Kit supplier of Heart of Midlothian, 2012–2015.
Kit supplier · Team · 2012
Kit supplier of Livingston, 2012–2014.
Kit supplier · Team · 2011
Kit supplier of Melbourne Victory, 2011–2021.
Kit supplier · Team · 2011
Kit supplier of Mohun Bagan Super Giant, 2011–2012.
Kit supplier · Team · 2011
Kit supplier of Portland Timbers, 2011–present.
Kit supplier · Team · 2011
Kit supplier of Vancouver Whitecaps, 2011–present.
Kit supplier · Team · 2011
Kit supplier of West Bromwich Albion, 2011–2018.
Kit supplier · Team · 2010
Kit supplier of Philadelphia Union, 2010–present.
Kit supplier · Team · 2009
Kit supplier of Al-Ahli Saudi, 2009–2023.
Kit supplier · Team · 2009
Kit supplier of Seattle Sounders, 2009–present.
Kit supplier · Team · 2009
Kit supplier of Shillong Lajong, 2009–2017.
Kit supplier · Team · 2008
Kit supplier of Mumbai Indians, 2008–2015.
Kit supplier · Team · 2008
Kit supplier of England cricket team, 2008–2017.
Kit supplier · Team · 2008
Kit supplier of Çaykur Rizespor, 2008–2009.
Kit supplier · Team · 2007
Kit supplier of Deportivo Riestra, 2007–present. Listed for the 2025 season.
Kit supplier · Team · 2006
Kit supplier of İstanbul Başakşehir, 2006–2015.
Kit supplier · Team · 2005
Kit supplier of Kayserispor, 2005–present. Listed for the 2025–26 season.
Kit supplier · Team · 2005
Kit supplier of Colorado Rapids, 2005–present.
Kit supplier · Team · 2005
Kit supplier of New England Revolution, 2005–present.
Kit supplier · Team · 2005
Kit supplier of Real Salt Lake, 2005–present.
Kit supplier · Team · 2005
Kit supplier of San Jose Earthquakes, 2005–present.
Kit supplier · Team · 2004
Kit supplier of Al Hilal SFC, 2004–2013.
Kit supplier · Team · 2003
Kit supplier of Albirex Niigata, 2003–present. Listed for the 2025 season.
Kit supplier · Team · 2001
Kit supplier of Al-Arabi SC (Qatar), 2001–present.
Kit supplier · Team · 1999
Kit supplier of New Zealand national rugby union team, 1999–present.
Kit supplier · Team · 1999
Kit supplier of Tottenham Hotspur, 1999–2002.
Kit supplier · Team · 1999
Kit supplier of Tottenham Hotspur F.C. Women, 1999–2002.
Kit supplier · Team · 1999
Kit supplier of Zhejiang Professional, 1999–2000.
Kit supplier · Team · 1998
Kit supplier of East Bengal, 1998–2000.
Kit supplier · Team · 1998
Kit supplier of FC Karpaty Lviv, 1998–2009.
Kit supplier · Team · 1998
Kit supplier of FC Kryvbas Kryvyi Rih, 1998–2007.
Kit supplier · Team · 1997
Kit supplier of South Africa national cricket team, 1997–2015.
Kit supplier · Team · 1997
Kit supplier of Deportivo de A Coruña, 1997–2001.
Kit supplier · Team · 1997
Kit supplier of Odense Boldklub, 1997–2001.
Kit supplier · Team · 1996
Kit supplier of Columbus Crew, 1996–present.
Kit supplier · Team · 1996
Kit supplier of Sporting Kansas City, 1996–present.
Kit supplier · Team · 1995
Kit supplier of Newcastle United, 1995–present. Listed for the 2025–26 season.
Kit supplier · Team · 1995
Kit supplier of Olympique Lyonnais, 1995–present.
Kit supplier · Team · 1993
Kit supplier of Antalyaspor, 1993–present. Listed for the 2025–26 season.
Kit supplier · Team · 1992
Kit supplier of Yokohama F. Marinos, 1992–present. Listed for the 2025 season.
Kit supplier · Team · 1992
Kit supplier of FC Shakhtar Donetsk, 1992–2007.
Kit supplier · Team · 1991
Kit supplier of Al Ain, 1991–2013.
Kit supplier · Team · 1990
Kit supplier of Saudi Arabia national football team, 1990–present.
Kit supplier · Team · 1990
Kit supplier of Kashima Antlers, 1990–1992.
Kit supplier · Team · 1989
Kit supplier of FC Lokomotiv Moscow, 1989–2022.
Kit supplier · Team · 1989
Kit supplier of Sanfrecce Hiroshima, 1989–1991.
Kit supplier · Team · 1988
Kit supplier of Nigeria national football team, 1988–present.
Kit supplier · Team · 1987
Kit supplier of Arsenal, 1987–present. Listed for the 2025–26 season.
Kit supplier · Team · 1986
Kit supplier of Beşiktaş J.K., 1986–present.
Kit supplier · Team · 1985
Kit supplier of 1. FC Nürnberg, 1985–present. Listed for the 2025–26 season.
Kit supplier · Team · 1985
Kit supplier of Ireland national rugby union team, 1985–1991.
Kit supplier · Team · 1984
Kit supplier of Fenerbahçe, 1984–present. Listed for the 2025–26 season.
Kit supplier · Team · 1984
Kit supplier of Qatar national football team, 1984–present.
Kit supplier · Team · 1984
Kit supplier of 1. FC Kaiserslautern, 1984–1999.
Kit supplier · Team · 1984
Kit supplier of Pohang Steelers, 1984–2001.
Kit supplier · Team · 1983
Kit supplier of Mexico national football team, 1983–present.
Kit supplier · Team · 1983
Kit supplier of Australia men's national soccer team, 1983–2004.
Kit supplier · Team · 1983
Kit supplier of San Martín de San Juan, 1983–1992.
Kit supplier · Team · 1983
Kit supplier of Viking, 1983–2010.
Kit supplier · Team · 1982
Kit supplier of Olympiacos, 1982–present. Listed for the 2025–26 season.
Kit supplier · Team · 1982
Kit supplier of RC Celta de Vigo, 1982–2024.
Kit supplier · Team · 1981
Kit supplier of Spain national football team, 1981–present.
Kit supplier · Team · 1980
Kit supplier of Sevilla, 1980–present. Listed for the 2025–26 season.
Kit supplier · Team · 1980
Kit supplier of Boca Juniors, 1980–present. Listed for the 2025 season.
Kit supplier · Team · 1980
Kit supplier of New Zealand national cricket team, 1980–1990.
Kit supplier · Team · 1980
Kit supplier of Senegal national football team, 1980–2000.
Kit supplier · Team · 1980
Kit supplier of Aris Thessaloniki, 1980–2023.
Kit supplier · Team · 1980
Kit supplier of Brentford, 1980–2019.
Kit supplier · Team · 1980
Kit supplier of Brighton & Hove Albion, 1980–1987.
Kit supplier · Team · 1980
Kit supplier of Charlton Athletic, 1980–1988.
Kit supplier · Team · 1980
Kit supplier of PFC CSKA Moscow, 1980–2018.
Kit supplier · Team · 1979
Kit supplier of Aberdeen, 1979–present. Listed for the 2025–26 season.
Kit supplier · Team · 1979
Kit supplier of Panathinaikos, 1979–present. Listed for the 2025–26 season.
Kit supplier · Team · 1979
Kit supplier of Al-Nassr, 1979–present. Listed for the 2025–26 season.
Kit supplier · Team · 1979
Kit supplier of Australia national cricket team, 1979–2011.
Kit supplier · Team · 1979
Kit supplier of Colchester United, 1979–1982.
Kit supplier · Team · 1979
Kit supplier of FC Spartak Moscow, 1979–2002.
Kit supplier · Team · 1979
Kit supplier of Newell's Old Boys, 1979–2017.
Kit supplier · Team · 1979
Kit supplier of Sporting de Gijón, 1979–1989.
Kit supplier · Team · 1979
Kit supplier of Stockport County, 1979–1999.
Kit supplier · Team · 1978
Kit supplier of Legia Warsaw, 1978–present. Listed for the 2025–26 season.
Kit supplier · Team · 1978
Kit supplier of AFC Bournemouth, 1978–1981.
Kit supplier · Team · 1978
Kit supplier of Club de Gimnasia y Esgrima La Plata, 1978–1993.
Kit supplier · Team · 1978
Kit supplier of Hammarby Fotboll, 1978–1989.
Kit supplier · Team · 1977
Kit supplier of Fulham, 1977–present. Listed for the 2025–26 season.
Kit supplier · Team · 1977
Kit supplier of Nottingham Forest, 1977–present. Listed for the 2025–26 season.
Kit supplier · Team · 1977
Kit supplier of Brazil national football team, 1977–1981.
Kit supplier · Team · 1977
Kit supplier of South Korea national football team, 1977–1986.
Shirt sponsor · Team · 1977
Front-of-shirt sponsor of FC Zenit Saint Petersburg, 1977–2000.
Kit supplier · Team · 1976
Kit supplier of Portugal national football team, 1976–1994.
Kit supplier · Team · 1976
Kit supplier of Morocco national football team, 1976–2019.
Kit supplier · Team · 1976
Kit supplier of France national rugby union team, 1976–present.
Kit supplier · Team · 1976
Kit supplier of Djurgårdens IF Fotboll, 1976–2024.
Kit supplier · Team · 1975
Kit supplier of United States men's national soccer team, 1975–1994.
Kit supplier · Team · 1975
Kit supplier of Japan national football team, 1975–present.
Kit supplier · Team · 1975
Kit supplier of Arminia Bielefeld, 1975–1991.
Kit supplier · Team · 1974
Kit supplier of Eintracht Frankfurt, 1974–present. Listed for the 2025–26 season.
Kit supplier · Team · 1974
Kit supplier of Hamburger SV, 1974–present. Listed for the 2025–26 season.
Kit supplier · Team · 1974
Kit supplier of Argentina national football team, 1974–present.
Kit supplier · Team · 1974
Kit supplier of Italy national football team, 1974–present.
Kit supplier · Team · 1974
Kit supplier of Netherlands national football team, 1974–1990.
Kit supplier · Team · 1974
Kit supplier of AEK Athens, 1974–2007.
Kit supplier · Team · 1974
Kit supplier of FC Bayern Munich, 1974–present.
Shirt sponsor · Team · 1974
Front-of-shirt sponsor of FC Bayern Munich, 1974–1978.
Kit supplier · Team · 1974
Kit supplier of Olympique de Marseille, 1974–2018.
Kit supplier · Team · 1974
Kit supplier of RSC Anderlecht, 1974–present.
Kit supplier · Team · 1973
Kit supplier of Molde, 1973–present. Listed for the 2025 season.
Kit supplier · Team · 1972
Kit supplier of France national football team, 1972–2010.
Kit supplier · Team · 1954
Kit supplier of Germany national football team, 1954–present.
12 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Adidas is listed among ChrisMD's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Kit supplier · Team · 2025
Kit supplier of River Plate, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 1976
Kit supplier of Queens Park Rangers, 1976–1989.
Integrated segment · YouTube · Undated
Adidas is on NBA's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Show 4 more
Integrated segment · YouTube · Undated
Adidas is listed among Liverpool FC's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Adidas is listed among Manchester United's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Adidas is on Complex's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Adidas is on ThrasherMagazine's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in adidas's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Suhana Khan | Current | 30 May 2026 | 30 May 2026 |
| Rohit Sharma | Past | 15 Feb 2025 | 15 Feb 2025 |
| Hardik Pandya | Past | 15 Feb 2025 | 15 Feb 2025 |
| Virat Kohli | Past | 15 Feb 2025 | 15 Feb 2025 |
| Rishabh Pant | Past | 15 Feb 2025 | 15 Feb 2025 |
| Suryakumar Yadav | Past | 15 Feb 2025 | 15 Feb 2025 |
| Kuldeep Yadav | Past | 15 Feb 2025 | 15 Feb 2025 |
| Nikhat Zareen | Past | 10 May 2019 | 10 May 2019 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 30 May 2026
A fashion film for the Originals low-profile range covering the Tokyo, Japan, Taekwondo and Italia silhouettes, shot in urban settings in the style of old sport photography. Suhana Khan wears head-to-toe Originals looks as the face of the collection.
Talent: Suhana Khan.
Ad film · 15 Feb 2025
A film released ahead of the ICC Champions Trophy about the pressure athletes carry and the effect of encouragement from the sidelines, fronted by six India cricketers and set to a reworked James Blake track. Backed by research the brand called the Sideline Effect, and carried into retail store activations.
Talent: Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, Virat Kohli.
Purpose · 10 May 2019
A film built on the idea that girls do not take up sport if they never see women playing it, told through sprinter Hima Das, heptathlete Swapna Barman and boxer Nikhat Zareen. It followed the brand's Real Kashmir and Mumbai Always Running work and ran through adidas India's digital channels.
Talent: Hima Das, Swapna Barman, Nikhat Zareen.
Marketing leadership
As reported in the trade press, with the date and the article.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
| Macron | 95 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and adidas doesn't
| Property | Peers on it |
|---|---|
| Odisha | Puma India |
| Rajasthan Royals | Puma India |
| Chennaiyin | Puma India |
| Haryana Steelers | Puma India |
| Mumbai City | Puma India |
| Kerala Blasters | Puma India |
| Sunrisers Hyderabad | Puma India |
| Vedanta Delhi Half Marathon | Puma India |
Questions people ask
What does adidas sponsor?
adidas has 276 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Dubai Marathon, Audi, Cheltenham Town. The latest is dated 2027.
Who are adidas's brand ambassadors in 2026?
Campaigns since April 2025 feature Suhana Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Does adidas sponsor cricket?
Yes. adidas has 9 confirmed cricket deals on record.
Know when adidas signs something new
One email when adidas or a sportswear rival signs a sponsorship, an ambassador or a campaign.
Work at adidas? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.