Diadora
Diadora sponsors 27 properties, mostly kabaddi, hockey, tennis and more, then football.
28 of 28 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2012
Front-of-shirt sponsor of St Mirren, 2012–2013.
Kit supplier · Team · 2011
Kit supplier of Viking, 2011–present. Listed for the 2025 season.
Kit supplier · Team · 2007
Kit supplier of Stockport County, 2007–2009.
Kit supplier · Team · 2006
Kit supplier of Colchester United, 2006–2008.
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Kit supplier · Team · 2003
Kit supplier of West Bromwich Albion, 2003–2006.
Kit supplier · Team · 2002
Kit supplier of Al-Ahli Saudi, 2002–2003.
Kit supplier · Team · 2000
Kit supplier of FC Lokomotiv Moscow, 2000.
Kit supplier · Team · 1996
Kit supplier of Bologna FC 1909, 1996–2000.
Kit supplier · Team · 1991
Kit supplier of Aris Thessaloniki, 1991–1995.
Kit supplier · Team · 1989
Kit supplier of AEK Athens, 1989–1995.
Kit supplier · Team · 1986
Kit supplier of Italy national football team, 1986–1994.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Diadora | 27 | 0 | 0 | Kabaddi, hockey, tennis and more | 2022 |
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Where peers sponsor and Diadora doesn't
| Property | Peers on it |
|---|---|
| Al Ain | adidas, Puma India, Nike |
| Al Hilal SFC | adidas, Puma India, Nike |
| Saudi Arabia national football team | adidas, Puma India, Nike |
| Umm Salal | adidas, Puma India, Nike |
| Qatar national football team | adidas, Nike, Umbro |
| U Mumba | adidas, Puma India |
| East Bengal | adidas, Umbro |
| Royal Challengers Bengaluru | adidas, Puma India |
Questions people ask
What does Diadora sponsor?
Diadora has 27 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Samsunspor, St Mirren, Viking. The latest is dated 2022.
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